Meta Platforms is planning to spend close to $1 billion to build a data center in central Wisconsin, Bloomberg News reported on Friday. The project is part of the company’s ongoing investment in artificial intelligence infrastructure.

In February, Wisconsin reached an agreement with an undisclosed company, operating under an alias, to develop a data center. The deal outlined a multiyear investment of $837 million, according to documents reviewed by Bloomberg. The report later identified the company behind the project as Meta.

When contacted by Reuters, both Meta and the Wisconsin Economic Development Corporation declined to provide comments on the Bloomberg report.

Investment in data centers is accelerating as technology companies increase capital spending to meet the computational demands of generative AI tools, such as ChatGPT by OpenAI and Google Gemini.

Meta has earmarked as much as $65 billion in 2025 to expand its AI infrastructure. This move comes amid ongoing investor pressure on large tech firms to demonstrate clear returns on their AI-related investments.

Analysts noted that President Donald Trump's proposed reciprocal tariffs could hinder efforts by major technology firms to build out AI infrastructure within the United States. They warned this may undercut a central goal of the administration.

PHOTO: META

This article was created with AI assistance.