Indonesia’s Ministry of Micro, Small, and Medium Enterprises (MSMEs) said the planned 50% discount on e-commerce service fees for micro and small businesses has reached the final stage of implementation, with technical integration now about 95% complete (27/08).

MSME Minister Maman Abdurrahman said the government only needs to resolve several issues related to the implementation schedule and the integration of the policy with the SAPA UMKM system.

"Regarding the policy of providing a 50% discount incentive to micro and small businesses, with the condition that they produce domestic products, this is actually an effort to provide protection and increase the competitiveness of our micro and small businesses, who are engaged in selling through e-commerce," Maman said at the Kick Off Road to Harbolnas 2026 press conference at the Ministry of Trade Auditorium in Jakarta on Thursday (27/8/2026).

Indonesia’s 50% E-Commerce Fee Discount Reaches 95% Integration

Maman said the policy is no longer in the stage of discussing its substance. The government has moved to the technical integration stage and is reviewing the implementation timeline.

"Now, it has reached the technical integration stage. Indeed, yesterday it was almost final, but there are several things that we are reviewing regarding the timeline during the integration process with the SAPA UMKM system," he said.

According to Maman, the integration with SAPA UMKM is important because the government needs a database to monitor the development of micro and small businesses selling through online platforms.

The data will also be used to support the government in providing appropriate incentives for the growth and development of micro and small businesses selling through e-commerce.

"Why is integration with this system important for the Ministry of MSMEs? Because we, the government, have an interest in monitoring the development of every micro and small business that sells online, so that going forward we can provide the right incentive treatments to support the growth and development of our micro and small businesses selling through e-commerce," Maman explained.

Maman said only a small part of the integration process remains.

"So it is just that stage, yes. I think it is already 95%, with only 5% remaining. There are some issues with the timeline and schedule during the integration process. That's it, there is only a little left," Maman said.

How the 50% E-Commerce Service Fee Discount Will Work

The Ministry of MSMEs previously targeted the 50% reduction in e-commerce service fees to be implemented in August 2026.

The policy is intended for micro and small businesses that sell Indonesian-made products through digital platforms.

Temmy Satya Permana, Deputy for Small Business at the Ministry of MSMEs, previously said the policy could not be implemented manually because the number of affected sellers could reach hundreds of thousands to millions across various platforms.

The government was previously waiting for the technical readiness of each platform. Under the Ministerial Regulation, the technical preparation period could take a maximum of six months, although the Ministry of MSMEs pushed for faster implementation.

"We are still waiting for the platforms' readiness first. The target, according to the Ministerial Regulation, is a maximum of six months for technical preparation. But the Minister wants it as soon as possible, if possible by the end of this month it can be released and start operating. Maybe it can be implemented as of August 1," Temmy said at the Ministry of MSMEs office in Jakarta on Wednesday (8/7/2026).

Temmy said the 50% service fee reduction would apply to sellers of Indonesian-made products on digital platforms.

However, the savings received by each seller would not be the same because they would depend on the service fee structure of each marketplace.

"For example, the range of other fees is between 10-18%. What we are doing is the mandatory fee, apart from advertising promotions. If previously they applied higher other fees, the discount would certainly be greater. Hopefully, they will make adjustments," he explained.

Government Prepares New Marketplace Partnership Rules

In addition to reducing e-commerce service fees, the government is also preparing changes to the partnership relationship between e-commerce platforms and MSMEs.

Temmy said many sellers have accepted the terms and conditions provided by platforms without first reading or understanding the agreements.

The government and digital platforms will therefore discuss minimum clauses that must be included in partnership agreements, including provisions on commissions and changes to service fees.

"Until now, sellers' terms and conditions are directly not read, directly accepted. Now we are sitting together with the platforms to discuss the terms and conditions of the partnership, what minimum clauses must be included there, including the imposition of commissions, how much and that it is binding for a certain period. And the platform may not unilaterally increase those figures without the agreement of both parties," he said.

The incentive policy was previously included in the Ministry of MSMEs' regulation concerning Protection and Competitiveness Improvement.

Businesses seeking the service fee reduction must meet several requirements, including being registered in the SAPA UMKM system.

PHOTO: FREEPIK

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