Google announced on Monday the launch of a new investment vehicle called the "AI Futures Fund," aimed at supporting artificial intelligence startups. According to a company blog post, the fund offers eligible startups direct investment from Google, early access to its AI models, and hands-on support from Google researchers and engineers.

Support Package Includes AI Tools and Google Cloud Credits

The AI Futures Fund will also provide credits for Google Cloud services. Startups selected for the program will have access to Google’s Gemini models and guidance from go-to-market specialists. “Select startups get the opportunity to seek direct investment from Google to fuel growth and scale AI development,” the company stated in the announcement.

Strategic Move Amid Growing AI Investment Race

The fund is part of Google's broader effort to engage with emerging AI companies and technologies. It comes at a time when AI startups are seeking alternative funding sources due to a sluggish initial public offering market. Amazon and Microsoft, the main investor in OpenAI, are also investing significantly in generative AI startups and developing their own AI technologies.

Existing Commitments Highlight Google’s AI Strategy

Earlier in 2025, Google invested over $1 billion in the generative AI startup Anthropic. This follows previous investments totaling $2 billion and a 10% ownership stake in the company. Google also maintains a large cloud services contract with Anthropic, reinforcing their partnership.

Mission Focused on Enabling Ambitious AI Development

According to the fund’s application page, the initiative supports startups at all stages. “We work closely with ambitious startups across all stages to quickly enable groundbreaking 0-to-1 products and features, providing early access to Google's advanced AI models, expertise, and potential funding to bring audacious AI ideas to life,” the mission statement reads.

PHOTO: AP

This article was created with AI assistance.