According to PwC's 2024 Global Investor Survey, a significant 73% of investors are calling for companies to accelerate the implementation of artificial intelligence (AI) across their operations. The survey, which included 345 investors and analysts, highlights the growing confidence investors have in AI's potential to boost productivity, revenue, and profitability.

Investors are increasingly optimistic about the role of AI in driving business success. The survey reveals that two-thirds of investors believe generative AI (GenAI) will increase productivity at companies by at least 5% within the next 12 months. A similar proportion expects the technology to enhance revenue and profitability by the same margin.

However, while the potential benefits are clear, the implementation of AI remains at an early stage for many companies. Investors emphasize the need for greater transparency regarding how AI is being used. A significant concern among investors is ensuring that companies provide specific examples of how they plan to deploy AI, rather than simply stating that they are investing heavily in the technology.

AI’s impact on workforce dynamics also remains a topic of debate. Despite fears that automation could lead to job losses, the survey shows that only a third of investors anticipate significant workforce reductions due to GenAI. In fact, many investors believe that AI will create new opportunities for employees, with 74% expecting companies to upskill their workforce to leverage AI effectively.

Cybersecurity is another area where AI’s influence is expected to grow. As AI technologies advance, so too do the threats that companies face. Investors are increasingly concerned about the vulnerability of AI-enabled systems to cyberattacks. In response, investors are urging companies to use AI to enhance their cybersecurity measures while ensuring robust protections against AI-driven security threats.

The survey also highlights that climate change remains a key concern for investors, with many perceiving companies to be highly exposed to environmental risks. However, technology and AI are seen as potential solutions to these challenges, with AI offering ways to optimize operations, reduce emissions, and improve overall business sustainability.

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