Juliana Cen has been named the new Managing Director of HP Indonesia, taking over from Choon Teck Lim. With more than 20 years of experience in the tech industry, she brings a wealth of knowledge and leadership to the company. Juliana’s prior roles include serving as the Senior Partner Development Manager at Microsoft ASEAN and the Country Business Lead for Asus Indonesia for over a decade.

HP Indonesia shared the news on January 13, 2025, highlighting Juliana’s strong track record of driving growth and innovation. During her time at Asus, Juliana played a key role in boosting the company’s market share in Indonesia’s notebook sector. At Microsoft, she focused on expanding cloud services for small businesses and helping partners grow their revenue.

Her leadership style is all about focusing on a strategic vision, ensuring flawless execution, and empowering her team. She believes in nurturing her team and driving results with passion. Juliana is also an advocate for gender equality and the rights of people with disabilities, and she aims to continue her work in these areas at HP.

HP Indonesia is confident that Juliana will lead the company toward greater success in the rapidly evolving tech landscape. Her experience working with large system integrators and in the consumer technology market will help HP strengthen its partnerships and expand its ecosystem. Juliana’s appointment signals a new chapter for HP in Indonesia, with the company poised for continued growth and innovation.

HP Indonesia expects Juliana’s leadership to bring new opportunities and innovations, which will not only enhance the company’s business impact but also help position HP as a leader in Indonesia’s tech sector.

SOURCE: KOMPASCOM | PHOTO: MICROSOFT