Perum BULOG is strengthening the supply of premium rice for modern retail through a partnership with PT Padi Indonesia Maju, part of Wilmar Group (13/9).

The cooperation is aimed at producing premium rice for distribution in various markets, particularly through modern retail networks.

The partnership is part of BULOG’s efforts to strengthen Indonesia’s national rice ecosystem and provide consumers with quality premium rice that is accessible. BULOG said cooperation with a business partner that has capacity and experience in the food industry is expected to support a more optimal and sustainable premium rice supply.

BULOG President Director Lieutenant General (Ret.) Dr. Ahmad Rizal Ramdhani made the statement during a visit to PT Padi Indonesia Maju in Serang on Saturday (12/09).

BULOG and Wilmar Group Expand Premium Rice Production

Ahmad Rizal said the cooperation with PT Padi Indonesia Maju is a form of synergy to strengthen premium rice availability in the market and expand BULOG’s distribution channels, especially through modern retail networks.

“BULOG continues to open opportunities for collaboration with various strategic partners to strengthen the national food ecosystem. Together with PT Padi Indonesia Maju, we will encourage the production and supply of quality premium rice so that people have more choices of rice available in the market, particularly through modern retail networks,” Ahmad Rizal said.

According to Ahmad Rizal, consumer demand for quality rice products continues to develop as consumer choices and preferences increase. BULOG therefore said it is not only focused on managing government rice reserves and carrying out food stabilization assignments, but also continues to develop its commercial business to respond to market needs.

Production Facilities to Support Premium Rice Supply

The cooperation will involve Wilmar Group production facilities in Palembang, Serang, Ngawi and Mojokerto. The facilities are expected to support the processing and supply of premium rice while strengthening the distribution coverage of BULOG products in various regions.

BULOG and PT Padi Indonesia Maju will optimize their respective resources and capabilities in the production and supply of premium rice. The cooperation is expected to produce products that meet quality standards and consumer needs while remaining competitive in the market.

BULOG Expands Distribution Through Modern Retail

Ahmad Rizal said BULOG wants to serve different market segments, including the premium rice segment.

“We want to ensure BULOG is present in various market segments. For premium rice, the approach is how to provide products with good quality, consistent supply, and increasingly broad distribution. Modern retail is one of the important channels for bringing BULOG products closer to consumers,” he added.

BULOG will continue to expand the marketing and distribution network for its commercial products through traditional markets and modern retail. The step is part of BULOG’s transformation to become more adaptive to market dynamics and strengthen its role as a strategic player in the national food ecosystem.

The cooperation with PT Padi Indonesia Maju is also a form of synergy between a state-owned enterprise and the private sector to strengthen the national rice industry. With production facilities and distribution networks located in several regions, BULOG expects the availability of premium rice in various markets, particularly modern retail, to be increasingly assured and provide consumers with more choices.

PHOTO: BULOG

This article was created with AI assistance.

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