Unilever Indonesia has reached an agreement to divest its tea business under the SariWangi brand to the fast-growing local FMCG company PT Savoria Kreasi Rasa (07/01).

This divestment is part of Unilever’s strategy to optimize its portfolio, focusing on fewer categories with larger scale and sustainable growth opportunities, aimed at supporting long-term value creation.

SariWangi Acquisition History and Market Impact

Unilever Indonesia acquired SariWangi in 1989, making it a pioneer of tea bags in Indonesia. Since then, the brand has become a trusted household name due to its quality, continuous innovation, and strong consumer loyalty.

Transaction Details

The divestment will be completed after all customary closing requirements are fulfilled, with the process expected to finish in the first half of 2026.

Company Statement on Strategic Focus

Benjie Yap, President Director of Unilever Indonesia, stated, “We believe this transaction will strengthen the SariWangi business for its next growth phase. This move also sharpens Unilever Indonesia’s focus on key segments with higher growth potential and reinforces our commitment to creating sustainable value for shareholders.”

PHOTO: KLIKNUSAE/JELAJAH NUS/ADHI

This article was created with AI assistance.