PT XLSMART Telecom Sejahtera Tbk (XLSMART) has introduced its newest platform, ESTA (Enterprise Smart Technology & Automation), at the BRAVO 500 Summit held in Jakarta on Thursday (24/7/2025).

Through its B2B division, XLSMART for Business, the company is strengthening cross-sector collaboration to boost growth in the business-to-business segment.

BRAVO 500 Summit Highlights Industry Collaboration and Digital Innovation

The BRAVO 500 Summit is an international forum hosted by XLSMART to connect industry players, regulators, and global tech partners. It focuses on accelerating Indonesia’s digital transformation.

Central topics include the use of Artificial Intelligence (AI) and cybersecurity to improve efficiency and competitiveness in key sectors such as mining, manufacturing, logistics, finance, and public services.

“BRAVO 500 SUMMIT is a concrete step for XLSMART to strengthen its role as a technology partner for businesses by expanding cross-sector collaboration,” said Andrijanto Muljono, Director & Chief Enterprise Strategic Relationship Officer of XLSMART.

ESTA Offers Scalable Automation for Strategic Sectors

ESTA is built as a modular and adaptive digital solution designed to meet automation and operational efficiency needs in various industries.

Target sectors include finance, retail, natural resources, logistics, manufacturing, as well as public and healthcare services.

It integrates scattered data into a customizable system, supporting both centralized and edge-based computing models. Its cloud-native infrastructure is tailored to enterprise-scale needs.

Advanced Security and Real-Time Monitoring in One Integrated Platform

One of ESTA’s core features is Advanced Managed Services (AMS), a multi-tenant system that allows for real-time infrastructure monitoring and security standardization.

ESTA is equipped with layered security technologies, generative AI, and connectivity across cloud and on-premise systems. It ensures full support for business processes.

The multi-tenant native approach allows each client to operate within isolated environments, maintaining data privacy, workflow structures, and service-level agreements (SLAs).

XLSMART and Government Call for Inclusive Digital Transformation

According to Andrijanto, digital transformation cannot rely solely on technological innovation. It also requires a collaborative culture across sectors and an empowering mindset.

“We must connect, educate, elevate—with the spirit of solutions for corporations, solutions for the nation,” he said during the summit.

Minister of Communication and Digital Meutya Hafid also attended the forum and emphasized its importance in promoting responsible AI usage.

“This forum is not only a strategic discourse across sectors but also part of building collaborative frameworks for AI alignment in Indonesia,” she said.

She added that the government is currently preparing a National AI Roadmap, which prioritizes inclusivity, data sovereignty, and technological benefits for the public.

“Through collaborations like this, we ensure that AI does not belong only to those with the most resources, but opens equal and fair opportunities for all people,” she stated.

PHOTO: KUMPARAN/MUHAMMAD FIKRIE

This article was created with AI assistance.