Indosat Ooredoo Hutchison (IOH) has once again been named one of the Best Companies to Work For at the HR Asia Awards, marking its sixth consecutive win. The award ceremony was held in Jakarta on 20 June 2025.

This year, IOH also received the Tech Empowerment Award, a recognition of its strategic use of Artificial Intelligence (AI) to improve employee productivity and career growth.

According to Irsyad Sahroni, Director and Chief Human Resource Officer of Indosat Ooredoo Hutchison, “Winning the HR Asia Award for the sixth time is an outstanding achievement for us. This success is proof that Indosat is not only focused on technological innovation, but also on employee well-being and development”.

Above-Average Survey Scores Reflect Employee Support

The recognition was based on a comprehensive employee survey conducted by HR Asia, in which Indosat outperformed industry averages.

Employees rated the company highly in areas related to professional development and the integration of AI into daily work processes.

Results from the survey demonstrated strong internal support for the company’s AI-driven initiatives.

Employees expressed pride in the advanced digital tools available to them, including smart recommendation systems for succession planning and performance management powered by large language models (LLMs).

AI Integration Enhances Talent Development and Operations

Indosat has embedded AI into several core HR processes, notably in talent mapping, succession planning, and employee performance evaluation.

These systems enable data-informed decisions that align with career progression and business needs.

Beyond administrative functions, AI is also being used to streamline business processes, increase customer acquisition, and reduce churn.

Over 382 AI-driven initiatives have been developed across departments, with contributions from more than 3,000 employees.

Building Indonesia’s AI Future Through Collaboration and Education

Indosat’s commitment to AI empowerment extends beyond its workforce. The company has launched multiple educational programs to build digital literacy across the country.

Initiatives include AI learning sessions for university students in Eastern Indonesia, programming scholarships, and internships combining AI training with practical experience.

To further support national development, IOH also hosts “Indonesia AI Day,” a flagship event that convenes over 1,500 participants from business, government, and academia.

This initiative promotes collective action in shaping Indonesia’s AI ecosystem.

A Model for AI-Native Corporate Culture in Southeast Asia

With continuous recognition at the HR Asia Awards and its strong focus on AI integration, Indosat Ooredoo Hutchison positions itself as a leading AI-native technology company.

By empowering its workforce and contributing to national AI literacy, IOH reinforces its role in driving meaningful innovation across Indonesia.

PHOTO: INDOSAT OOREDO

This article was created with AI assistance.