PT Bank Central Asia Tbk (BCA) has once again been named the world’s strongest banking brand by Brand Finance, maintaining its top position for the second consecutive year (12/5).

In the Top 500 Banking Brands report released in March 2025, BCA earned a Brand Strength Index (BSI) score of 97.1 out of 100, up from 93.8 in the previous year.

Both scores qualified for the top-tier AAA+ brand rating, placing BCA ahead of 500 major banking brands from across the United States, Europe, Asia, and Africa.

Brand Finance: Measuring Brand Health Through Emotional and Rational Metrics

Brand Finance, headquartered in London since 1996, is an independent consultancy specializing in brand valuation and brand strategy. Its reports are widely recognized and used by companies, investors, and stakeholders.

The firm defines brand strength as a measure of a brand’s overall health, based on its standing in the hearts and minds of customers and the broader market.

The BSI score is determined using key performance indicators that account for both emotional and rational factors.

BCA Among Global Leaders in Brand Strength

BCA topped the list in a competitive field that includes global banks recognized for strong customer loyalty and brand reputation. Other banks featured in the “Global 10 by Brand Strength Index” include:

• Nubank (Brazil)
• Banca Transilvania (Romania)
• Vietcombank (Vietnam)
• Bank Singapore (Singapore)
• Capitec Bank (South Africa)
• Kenya Commercial Bank (Kenya)
• JP Bank (Japan)
• Discover Bank (United States)
• China Construct (China)

Leadership Statement from BCA President Director

BCA’s President Director, Jahja Setiaatmadja, expressed gratitude for the recognition from Brand Finance, stating, “On behalf of BCA’s management and employees, I extend our deepest gratitude to Brand Finance for naming BCA the world’s strongest banking brand for two consecutive years.”

He emphasized that the award serves as motivation for the company to continue offering relevant, accessible, and responsive banking services and solutions.

BCA also conveyed its hope to remain a trusted financial partner for the Indonesian people and to play an active role in supporting national economic growth through innovation and service excellence.

PHOTO: BCA

This article was created with AI assistance.