Neta Auto Indonesia has permanently closed its dealership in Kelapa Gading, North Jakarta. This outlet was the company’s first sales network established in the country in 2023. The closure is described as an operational adjustment following a comprehensive business evaluation.

Frietz F. Roboth, Brand PR & Digital Manager of Neta Auto Indonesia, said the operational adjustment at NETA NEV Kelapa Gading is part of a strategic decision based on thoroughly reviewed business considerations. He explained that the decision was mutually agreed upon by both parties and made with a focus on customer interests and the continuity of aftersales service.

Aftersales Services and Consumer Benefits Remain Unaffected

Neta confirmed that the closure of its Kelapa Gading outlet does not affect existing customer benefits. Services such as vehicle warranty, Emergency Road Assistance (ERA), Home Service, and access to service history remain fully valid and accessible at all 13 other Neta dealerships in Indonesia.

Frietz stated that all these benefits will remain fully in effect without exception and that customers can continue accessing them at any official Neta dealership.

Neta Reaffirms Commitment to Indonesia’s EV Industry

Despite this closure, the company reaffirmed its commitment to supporting Indonesia’s electrification goals. Frietz said Neta remains fully committed to delivering the best products and services to the Indonesian public and will continue to strengthen its network and national presence.

Financial Issues in China Raise Market Questions

Neta has recently faced scrutiny following reports of financial problems in China. Allegations include the dissolution of its R&D team, layoffs, unpaid severance, and salary reductions. Local suppliers reportedly staged a protest at Neta Auto’s headquarters in Shanghai due to unpaid bills.

Neta Indonesia Denies Local Impact from China Operations

Neta Indonesia responded by clarifying that the situation in China is part of an internal efficiency effort and does not affect its operations in the country. The company emphasized that its Indonesian business remains unaffected.

PHOTO: NETA DEALER

This article was created with AI assistance.