In a significant move within Indonesia's telecommunications landscape, Rajeev Sethi has been appointed as the CEO of XLSmart, the newly formed entity resulting from the merger of XL Axiata and Smartfren. With a rich background in the telecom industry, Sethi is poised to lead XLSmart into a new era of digital innovation and enhanced connectivity.​

A Seasoned Leader with Global Experience

Rajeev Sethi's appointment brings a wealth of international experience to XLSmart. Prior to this role, he held leadership positions in several prominent telecommunications companies, including Robi Axiata in Bangladesh, Ooredoo Myanmar, Grameenphone in Bangladesh, and Airtel Africa. His tenure at these organizations was marked by significant achievements, such as leading Robi Axiata to its highest-ever profit in 2024, with a 119% increase compared to the previous year.

Sethi's global perspective and proven track record in driving growth and innovation make him a strategic choice to helm XLSmart as it navigates the competitive Indonesian telecom market.​

Vision for XLSmart's Future

Under Sethi's leadership, XLSmart aims to become a world-class telecommunications company that accelerates Indonesia's digital economy. The merger of XL Axiata and Smartfren combines their strengths to serve over 94.5 million customers, creating opportunities for expanded services and improved network infrastructure.

Sethi's strategic focus includes integrating advanced technologies to enhance connectivity, fostering innovation, and delivering digital solutions that transform the way Indonesians live and work . By leveraging the combined resources and expertise of the merged entities, XLSmart is positioned to lead the charge in Indonesia's digital transformation.

Commitment to Excellence and Innovation

Sethi's leadership style is characterized by a commitment to excellence and a drive for innovation. He emphasizes the importance of aligning organizational goals, optimizing operations, and harnessing synergies to build a stronger, more innovative company.

With a balanced executive team comprising directors and commissioners from both XL Axiata and Smartfren, Sethi is fostering a collaborative environment that values diverse perspectives and shared objectives . This approach is expected to enhance decision-making processes and promote a culture of continuous improvement within XLSmart.​

Conclusion

Rajeev Sethi's appointment as CEO marks a pivotal moment for XLSmart as it embarks on a journey to redefine Indonesia's telecommunications landscape. His extensive experience, visionary leadership, and commitment to innovation are set to propel the company towards achieving its goal of becoming a leader in digital connectivity and services.