In 2024, Indonesia’s top food delivery platforms GoFood, GrabFood, and ShopeeFood—showed clear generational preferences, according to a recent survey by online research platform Jakpat.

Gen X Favors GoFood, While Millennials Lean Toward GrabFood

The data revealed that GoFood was the most used app by Generation X (born between 1965 and 1980), with 43% of respondents in that age group choosing it. GrabFood followed closely, favored by 39% of Gen X respondents. Meanwhile, millennials showed a stronger preference for GrabFood compared to other platforms.

ShopeeFood Emerges as the Top Choice for Gen Z

For Generation Z (born between 1997 and 2012), ShopeeFood was the most used food delivery app, with 39% of respondents indicating they used the platform. The generational breakdown highlights different usage patterns across Indonesia’s major demographics.

Price and Promotions Drive Food Delivery App Selection

The survey also found that promotions and discounts were the top reason for choosing a food delivery app, cited by 65% of respondents. Another 50% valued lower prices compared to other platforms, and 50% chose apps they were already familiar with. Other factors included payment method convenience (37%) and variety of restaurant choices (35%).

GoFood Leads Overall Usage in Indonesia's Food Delivery Market

Jakpat’s survey results showed that GoFood was the most popular overall, used by 38% of all respondents. ShopeeFood came in second at 29%, followed by GrabFood with 27%. Only 4% reported using official restaurant apps to order food.

The survey was conducted on March 13–14, 2025, involving 1,343 respondents from Gen Z, millennials, and Gen X across Indonesia, with a margin of error under 5%.

PHOTO: GOJEK

This article was created with AI assistance.