PT GoTo Gojek Tokopedia Tbk (IDX: GOTO), Indonesia’s leading digital ecosystem, has announced a strategic partnership between Gojek, its on-demand service unit, and Google Maps. This collaboration aims to significantly enhance the mapping experience for consumers, driver-partners, and merchants within the Gojek ecosystem.

By combining Gojek’s real-time field data with Google Maps’ advanced geospatial technology, the initiative seeks to optimize navigation, reduce delivery time, and improve online visibility for micro, small, and medium enterprises (MSMEs) operating through the Gojek platform.

Catherine Hindra Sutjahyo, President of On-Demand Services at GoTo Group (Gojek), emphasized the importance of global technology partnerships in driving innovation. She stated that integrating real-time mobility data from Gojek with Google Maps’ cutting-edge mapping technology would enhance efficiency and accessibility for millions of users across Indonesia.

Yael Maguire, VP & GM of Google Maps Platform, highlighted the collaboration’s impact in providing up-to-date and accurate information to millions of Indonesians through Google Maps and GoTo’s services.

Optimizing Delivery Efficiency and Last-Mile Experience

Gojek serves millions of customers daily, generating valuable real-time mobility data that provides deep insights into road conditions and traffic patterns. By leveraging this data, Gojek continuously refines its navigation system to create a smoother and more efficient experience for both driver-partners and consumers.

The collaboration with Google Maps will enhance route optimization through real-time traffic analysis, reducing delivery times and improving operational efficiency. Both companies will also work together to refine destination selection, search functionality, and pickup/drop-off experiences, ensuring seamless and intuitive journeys for users and driver-partners alike.

Empowering MSMEs with Enhanced Digital Visibility

As part of efforts to improve the online visibility of MSMEs, Google will collaborate with GoFood to encourage merchant partners to join Google Business Profiles. This initiative aims to provide more accurate business listings and increased visibility for small businesses, strengthening their digital footprint in Indonesia.

By making it easier for consumers to discover and order from GoFood merchants, this initiative supports GoTo’s ongoing commitment to empowering MSMEs. The integration with Google Maps and Google Business Profiles will help small businesses reach a broader audience, facilitating growth in Indonesia’s digital economy.

As Indonesia’s largest digital ecosystem, GoTo continues to expand its expertise through strategic collaborations that drive efficiency, empower MSMEs, and support business growth. The partnership between Gojek and Google Maps builds upon ongoing innovation efforts, leveraging technology to scale operations, enhance service quality, and create greater value for businesses and users.

PHOTO: GoTo

This article was created with AI assistance.