The travel and tourism industry in Indonesia is witnessing a significant shift during the 2025 Ramadan period. According to research from YouGov Indonesia, digital platforms such as Traveloka and Tiket.com are taking the lead in travel bookings, with Traveloka securing 45% of the market share and Tiket.com at 39%. Meanwhile, traditional ticket purchases at terminals account for just 25%, showing a strong preference for online platforms.

One of the most interesting trends revealed by the YouGov survey is the decline in the number of Indonesians choosing to participate in the annual "mudik," or homecoming tradition. While 45% of respondents still plan to travel back to their hometowns, a substantial 37% have opted not to mudik this year, and 18% remain undecided. This shift is seen as an opportunity for other sectors within the tourism, hospitality, and retail industries to capture the attention of those not traveling.

For those remaining in urban areas during the holidays, the focus is shifting to staycations and local recreational activities. About 60% of city dwellers will spend time with family, while 55% plan to enjoy a restful holiday at home. Additionally, 25% of respondents are interested in visiting domestic travel destinations, and 22% are likely to visit shopping centers or restaurants. This indicates that, while the tradition of mudik remains important, a growing number of people are opting for local experiences instead of long-distance travel.

These findings present a significant opportunity for the tourism and hospitality industries. As more people choose to stay in cities during Ramadan, hotels and resorts can attract customers with special staycation packages. Similarly, retailers and restaurants can benefit from offering attractive promotions to those spending their holidays locally.

The survey suggests that with fewer people returning to their hometowns, the tourism, hospitality, and retail sectors are well-positioned to cater to the growing trend of domestic travel and staycations. By targeting this shift in consumer behavior, businesses can make the most of the 2025 Ramadan season.

PHOTO: SHUTTERSTOCK

This article was created with AI assistance.