The Leadership of Nurhayati Subakat: Building Success through Employee Appreciation

Introduction: Nurhayati Subakat, the founder of Paragon Technology and Innovation (Paragon Corp), has not only revolutionized the beauty industry in Indonesia but also established a company culture that thrives on employee appreciation and engagement. Paragon Corp, the parent company of brands such as Wardah, Make Over, and Emina, owes its impressive success to the leadership and principles set forth by Subakat, which prioritize employee satisfaction and well-being.

Building a Culture of Care and Appreciation

One of the most prominent aspects of Nurhayati Subakat’s leadership is her commitment to building a company culture that values employees. Unlike many companies where leadership primarily focuses on financial performance, Paragon Corp places an equal emphasis on its employees' happiness and growth. This approach has fostered loyalty, a strong sense of purpose, and a shared vision among Paragon Corp’s team members.

Subakat's leadership philosophy revolves around five core values: Faith, Care, Humility, Grit, and Innovation. These principles are integrated into Paragon’s company culture, influencing every aspect of the business from management practices to day-to-day operations. By consistently embodying these values, Subakat has set the tone for Paragon’s employees to align their personal and professional aspirations with the company’s vision.

Innovative Employee Recognition Programs

Paragon Corp’s innovative approach to recognizing employee efforts is another hallmark of Subakat's leadership. In 2025, the company made headlines by organizing a special trip for 1,200 of its employees to Malaysia, an event that was more than just a reward, it was a statement about how much the company values its workforce. By chartering seven planes to take employees on this unforgettable journey, Paragon Corp proved that they understand the importance of investing in their people.

This emphasis on recognition is part of a broader company ethos that encourages employees to take initiative and actively contribute to the company’s success. By creating an environment where employees feel valued and supported, Subakat has fostered a sense of community within Paragon Corp. Employees are not just working for a paycheck, they are invested in the company’s long-term success.

Leadership that Serves

Another aspect of Subakat’s leadership style is her focus on servant leadership. She believes that a true leader serves their people, rather than commanding from the top down. This approach to leadership has led to a more collaborative environment at Paragon Corp, where leaders and employees work together toward common goals.

In addition to focusing on employee recognition and well-being, Subakat has also placed a strong emphasis on developing talent. Through programs such as the Management Trainee initiative, Paragon Corp has been able to nurture the next generation of leaders, equipping them with the skills they need to thrive in the competitive beauty industry.

Conclusion: A Legacy of Leadership

The success of Paragon Corp can be attributed not just to its innovative beauty products but also to the leadership of Nurhayati Subakat. By focusing on building a culture that values and appreciates its employees, Subakat has created an environment where everyone can thrive. Her leadership serves as a reminder that a company’s greatest asset is its people, and by nurturing that asset, the company can achieve lasting success.