PT Buyung Poetra Sembada Tbk (HOKI), a leading rice producer in Indonesia, is taking significant steps to expand its distribution network. The company recently partnered with Indomarco, a renowned distributor with over 600,000 active outlets nationwide, to bring its popular rice products, including Topi Koki and Dailymeal, to a broader audience.

This strategic collaboration is expected to enhance HOKI's market penetration across Indonesia. Indomarco’s extensive experience in distributing essential products, coupled with its vast network, makes it an ideal partner for HOKI’s ambitious growth plans.

According to HOKI's Director, Budiman Susilo, the partnership aims to ensure that HOKI’s rice products reach every corner of Indonesia. "With Indomarco's expertise and proven track record in distributing household staples, we believe this collaboration will significantly boost our sales and brand presence," Susilo said in a press release.

Comprehensive Distribution Strategy

Through Indomarco’s distribution network, HOKI's rice products will be available in modern markets, minimarkets, traditional stores, and food service channels. The partnership also includes an integrated logistics approach to streamline supply chains, ensuring a steady flow of products across all regions.

This move aligns with HOKI’s efforts to meet the growing demand for high-quality rice products. Dailymeal, which offers healthier rice alternatives like corn rice, cassava rice, and specialty rice such as red rice and Hokairi Japanese rice, has seen increased popularity in recent years. Meanwhile, Topi Koki remains a household favorite among Indonesian consumers.

Anticipated Growth and Consumer Benefits

HOKI expects the collaboration to accelerate product adoption and strengthen brand recognition nationwide. The company believes that making its products easily accessible will not only increase sales but also improve customer satisfaction by catering to diverse consumer preferences.

Indomarco's robust logistics and widespread presence in urban and rural areas alike provide an unparalleled advantage for HOKI. This partnership underscores HOKI’s commitment to delivering high-quality rice products to Indonesian households efficiently and reliably.

Future Outlook

Looking ahead, HOKI plans to expand its partnerships further to sustain its growth momentum. The company is optimistic about the positive impact of its collaboration with Indomarco, not only on its business growth but also on meeting the needs of consumers across Indonesia.

“This partnership is just the beginning of our efforts to appoint more business partners in the future,” Budiman concluded.

With this collaboration, HOKI is setting the stage for a brighter future in Indonesia’s rice industry, offering enhanced accessibility and quality to consumers nationwide.