Samsung Electronics is revolutionizing home entertainment with the launch of Samsung Vision AI at the CES 2025 First Look event. This new technology powers a wide range of devices, including Neo QLED, OLED, QLED, and The Frame models. Samsung Vision AI is designed to offer adaptive, personalized experiences, surpassing traditional TV viewing.

Samsung’s goal is to turn TVs into interactive, intelligent partners. "With Samsung Vision AI, we’re reimagining what screens can do," said SW Yong, President of Samsung’s Visual Display Business. This innovation connects entertainment, personalization, and smart lifestyle solutions into a seamless experience.

The core of Samsung Vision AI is its personalization capabilities. One standout feature is Click to Search, which provides real-time information about content on the screen without interrupting the viewing experience. Live Translate offers real-time subtitle translations using on-device AI, making global content accessible without language barriers.

Another exciting feature, Generative Wallpaper, allows users to turn their screens into personalized art. Samsung Vision AI also integrates with the SmartThings ecosystem, transforming screens into central hubs for smarter living. Features like Home Insights provide updates on household conditions, and Pet and Family Care detects unusual behaviors in loved ones.

Samsung Vision AI enhances picture and sound quality as well. On-device AI adjusts visuals and audio in real-time, ensuring an optimized experience. Features like 8K AI Upscaling and Auto HDR Remastering improve content quality, even from lower-resolution sources.

In addition to its innovations, Samsung has partnered with AI leaders like Microsoft and Google. This collaboration brings Microsoft Copilot to Samsung’s Smart TVs and Monitors, offering personalized content recommendations and more intelligent services.

Samsung's Vision AI technology received the 2025 CES Innovation Award, recognizing its groundbreaking contributions. With its AI-powered displays, Samsung continues to push the boundaries of home entertainment and smart living.

PHOTO: SAMSUNG