Erajaya Group has made a bold move into the electric vehicle (EV) market by partnering with Xpeng, a leading Chinese EV manufacturer. Through its subsidiary, PT Era Inovasi Otomotif (EIO), Erajaya will serve as the official distributor for Xpeng vehicles in Indonesia. This partnership marks an exciting new chapter for Erajaya as it takes its first steps into the fast-growing EV industry.

The collaboration will see EIO managing everything from sales to customer service, ensuring that Xpeng’s high standards are upheld. The aim is to not only distribute the vehicles but also offer top-notch after-sales service, which is key to strengthening Xpeng’s presence in the Indonesian market. According to Badar Teguh Mancik Alam, Corporate Secretary of PT Sinar Eka Selaras (ERAL), this agreement is a major milestone in Erajaya’s journey.

Xpeng, a company based in Shenzhen, China, is known for its innovative electric vehicles. The company’s focus on sustainability and cutting-edge technology has earned it a global following. Indonesia is a key market for Xpeng’s expansion in Southeast Asia, and this new partnership with Erajaya is expected to accelerate their growth in the region.

For Erajaya, this move into the EV sector is more than just expanding its business portfolio. It’s an opportunity to tap into a market that’s gaining momentum, thanks to Indonesia’s government push for greener transportation options. As more consumers look to sustainable alternatives, Erajaya is ready to meet the demand with Xpeng’s advanced vehicles.

The partnership is set to be mutually beneficial. For Xpeng, Erajaya’s extensive distribution network and expertise in consumer products will be instrumental in reaching Indonesian consumers. For Erajaya, venturing into the EV market opens up new revenue streams, contributing to the company’s long-term growth.

TEMPO