PT Bank Rakyat Indonesia (Persero) Tbk (BRI) recorded 3,046,699 active Gold Accounts as of September 2026, up 1,004% from 276,000 accounts in September 2025, following the launch of its Open Bundling Emas feature (04/10).

Open Bundling Emas is integrated into the transfer process on BRImo through a toggle option, allowing customers to open a Gold Account without leaving their ongoing transaction.

BRI Gold Accounts Grow After Open Bundling Emas Launch

BRI Information Technology Director Saladin Dharma Nugraha Effendi said the significant growth in Gold Accounts after the launch shows that easier access is important for customers using digital investment services.

“Digital transformation is not only about introducing new features, but how technology can simplify customers' access to various financial needs. Through Open Bundling Emas, we provide direct investment access within the transaction flow in the BRImo super app, so the Gold Account opening process can take place more practically and in an integrated manner,” Saladin said.

BRImo also provides several gold features within one application, including Gold Savings, Gold Installments, and Gold Transfers between accounts.

Gold Savings allows customers to purchase gold starting from Rp10,000 or 0.1 gram, with real-time prices. Gold Installments start from 0.5 gram, with a down payment starting at 15% and flexible terms of three to 36 months.

Gold Transfers between accounts can be made starting from 0.01 gram in real time without fees.

BRI Gold Transactions Reach Rp5.13 Trillion

The increase in Gold Account adoption was accompanied by higher gold transaction activity through BRImo.

From January to August 2026, BRI recorded total gold product sales of Rp5.13 trillion, an increase of 217.42% year-on-year. Total transaction frequency reached 9.01 million, up 658.97% compared with the same period in the previous year.

The growth came from almost all of BRI's gold features. Gold Purchases recorded Rp757.42 billion in volume, up 586.39%, with 6.09 million transactions, an increase of 3,011.01%.

Gold Top Up transactions reached Rp2.23 trillion in value, with 1.67 million transactions. Gold Sales reached Rp1.82 trillion from 885,292 transactions.

Gold Installment Applications Rise 1,530.67%

Gold installment services also recorded significant growth. Applications for Gold Installments increased 1,530.67%.

Meanwhile, the Gold Printing feature recorded 109.09% growth in volume.

BRI said the overall performance reflects stronger adoption of its digital gold investment services, which provide customers with an easy, safe, and affordable gold investment experience.

Saladin said easier access is part of BRI's strategy to make gold investment more relevant to customers' lifestyles.

“For us, investment needs to be as close as possible to customers' daily lives and become part of how customers manage their finances. Therefore, BRI continues to develop services that are relevant to customers' lifestyles and needs, so that investment can be started more easily and carried out in a planned manner,” Saladin concluded.

PHOTO: BRI

This article was created with AI assistance.

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