Indosat Ooredoo Hutchison (Indosat or IOH) and Indonesian artist Sarkodit have unveiled “Peran-Tara,” an art installation that explores the human role in shaping technology as artificial intelligence becomes more advanced at IdeaFest 2026: Re-Humanize in Jakarta (5/9).

The installation is part of Indosat’s “Heartware Inside the Hardware” concept, which highlights the human qualities behind hardware, systems, algorithms, and AI. These include curiosity, creativity, imagination, values, and wisdom to determine the direction of technological development.

Indosat AI Technology Puts Humans at the Center

Indosat brought the “Heartware Inside the Hardware” concept to IdeaFest 2026 as a reminder that people continue to play a role in deciding how technology develops and where it leads.

The company said technology continues to advance rapidly, with artificial intelligence becoming smarter and algorithms increasingly able to help people make decisions. The concept raises the question of how people can remain human as technology continues to evolve.

The idea is presented through Peran-Tara, created by Sarkodit as an artistic interpretation of Indosat’s human-centered technology concept.

Peran-Tara Explores the Human Role in AI

The name “Peran-Tara” combines the meaning of peran, referring to the role of humans, and tara, referring to the reason and wisdom people use to make choices, determine direction, and give meaning to what they create.

The installation reflects the idea that technology may take people anywhere, but humans must still decide its direction and destination.

Through Peran-Tara, Sarkodit also presents Indosat’s journey in connectivity. The journey has continued to develop from connecting Indonesia to the world to opening new possibilities through technology.

Sarkodit Interprets “Heartware Inside the Hardware”

Sarkodit said the concept led him to view technology from a human perspective.

“When Indosat introduced the idea of Heartware Inside the Hardware, I saw it as an invitation to look at technology through a human lens. Technology can continue to evolve and become increasingly sophisticated, but there will always be people behind it. People who generate ideas, make choices, give meaning, and determine where that technology will take us. Peran-Tara was born from this perspective as my interpretation of the concept.”

Through the artwork, the collaboration presents the idea that people remain behind technological development and are responsible for generating ideas, making choices, giving meaning, and determining where technology will take them.

Indosat Connects Technology With People’s Needs

Indosat said technology should open new opportunities for people to learn, work, create, and connect. This principle has remained part of the company’s journey, from connecting Indonesia to the world to delivering innovations and AI designed to provide meaningful benefits in everyday life.

Ovidia Nomia, SVP-Head of Corporate Communications at Indosat Ooredoo Hutchison, said Peran-Tara reflects Indosat’s role as a bridge between technology and the needs and aspirations of the people it serves.

“Peran-Tara reflects Indosat's role as a bridge between the best available technology and the needs and aspirations of the people we serve. For us, technology, AI included, matters most when it delivers real benefit to people's lives. That's the spirit behind #LebihBaikIndosat: that technological progress should ultimately open up new possibilities for people.”

At IdeaFest 2026: Re-Humanize, Peran-Tara is part of the interactive experience at the Indosat booth. Visitors can view the artwork, explore Indosat’s technological journey, and engage with experiences focused on viewing technology from a more human perspective.

PHOTO: INDOSAT OOREDOO HUTCHISON

This article was created with AI assistance.

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