Indonesia’s Ministry of Trade has officially issued Regulation No. 19 of 2026 governing electronic system-based trading (e-commerce), aimed at strengthening protections for local businesses and consumers in the digital economy (08/06).

Minister of Trade Budi Santoso announced the regulation in Jakarta on Monday, stating that it is designed to provide clearer rights and obligations within the digital trade ecosystem.

Government Structures E-commerce Ecosystem into Three Key Groups

The new regulation defines the e-commerce ecosystem into three main categories: product owners or sellers, digital platform operators, and consumers.

Budi Santoso explained that this classification is intended to provide legal clarity for all parties involved in online trade.

“The e-commerce ecosystem is divided into three: products including sellers, digital platform traders, and consumers,” he said.

New Rules Emphasize Transparency, Local Products, and Consumer Protection

The regulation introduces several key provisions, including protection for local products amid increasing online competition.

It also requires greater transparency from digital platforms, stronger legal compliance for business actors, enhanced consumer protection, and responsible use of artificial intelligence (AI).

“The second is transparency of digital platforms, the third is business legality, the fourth is strengthening consumer protection, and the fifth is responsible use of artificial intelligence,” Budi Santoso stated.

E-commerce Platforms Submit Response Plans After Regulation Issued

Following the issuance of the new regulation, several major e-commerce platforms have submitted action plans to the Ministry of Trade.

The government is also coordinating with the Ministry of MSMEs to ensure policy alignment and complementary implementation.

Budi Santoso said, “Two e-commerce platforms have already sent letters regarding their future action plans related to the new regulation.”

PHOTO: FREEPIK

This article was created with AI assistance.

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