As performance marketing shifts to outcomes over impressions, AutomateTech is turning connected TV into a true growth engine. The company today announced the appointment of Rohit Rawat as Head of Go-To-Market (GTM) – Southeast Asia, strengthening its push across the region.

As Southeast Asia’s mobile-first economy grows, AutomateTech is redefining Connected TV (CTV) into a measurable performance channel. Its Gen AI-driven approach enables advertisers to drive full-funnel outcomes—from awareness to installs, engagement, and lifetime value—on the largest screen in the home.

AutomateTech is closing the loop between brand and performance, enabling advertisers to measure CTV impact on conversions, activate across premium ecosystems, and optimize spends on performance-led models. Combining cross-device intelligence, predictive analytics, and AI-driven creatives, the platform delivers scalable, ROI-led growth.

Rohit Rawat joins at a pivotal time as AutomateTech expands across Indonesia, Vietnam, the Philippines and Singapore.

Rohit brings 10+ years of APAC experience, having scaled digital businesses and led GTM strategy across markets. At Aleph, he worked on partnerships with X (formerly Twitter), TikTok, and Criteo, and most recently led APAC expansion at Playable Factory.

“I’m excited to join AutomateTech as AI reshapes performance marketing. The opportunity to scale a product-led business across Southeast Asia is incredibly compelling,” said Rohit Rawat.

 “As markets tighten, every marketing dollar must deliver. We’re building CTV into a scalable, accountable performance channel.”, Said Prabha, Co-founder at AutomateTech.

With rising pressure on efficiency, AutomateTech continues to carve a strong position at the intersection of AI, media, and measurable growth.

About AutomateTech

AutomateTech is a Generative AI-powered performance platform enabling full-funnel growth for app-first businesses across India and Southeast Asia.

Jakarta, indonesia 08/04/2026