Apple has introduced Apple Business, a unified platform that helps companies manage devices, connect with customers, and run operations efficiently (14/04). The platform will be available in over 200 countries and regions.

Susan Prescott, Apple’s vice president of Enterprise and Education Marketing, said, “Apple Business is a significant leap forward in our decades-long commitment to helping companies of all sizes leverage the power of Apple products and services to run and grow.”

Built-In Mobile Device Management Simplifies IT

Apple Business includes built-in mobile device management (MDM), allowing companies to manage Apple devices, settings, and apps from a single interface.

Blueprints let organizations set up devices with preconfigured settings and apps, ensuring consistency, security, and zero-touch deployment.

The platform also supports automated Managed Apple Accounts, user group creation, custom roles, app distribution, and API access for large deployments.

Integrated Email, Calendar, and Directory Services

The platform enables businesses to set up professional email, calendar, and directory services with their own domain.

Calendar delegation and a company directory simplify scheduling and internal communication. Apple Business also offers upgraded iCloud storage, AppleCare+ for Business, and a companion app that allows employees to install apps, access colleague contacts, and request support while on the go.

Apple Maps Ads and Brand Management

Starting this summer in the U.S. and Canada, companies can create ads on Apple Maps to appear in search results and Suggested Places. Ads follow Apple’s privacy-first approach, keeping user location and activity private.

Brand management tools from Apple Business Connect are integrated, letting businesses manage logos, profiles, rich place cards, custom actions, and location insights across Apple Maps, Wallet, and Mail.

Availability, Pricing, and Migration

Apple Business will be free for new and existing users of Apple Business Connect, Apple Business Essentials, and Apple Business Manager.

Apple Business Essentials, Apple Business Manager, and Apple Business Connect will be retired after launch, with existing data automatically migrated. iOS 26, iPadOS 26, or macOS 26 is required for full functionality.

Additional iCloud storage can be purchased starting at $0.99 per user per month, and AppleCare+ coverage starts at $6.99 per device per month or $13.99 per user per month for up to three devices.

PHOTO: APPLE

This article was created with AI assistance.

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