Smartfren launched a series of promotions and digital programs to welcome Ramadan 1447 H in Jakarta (20/02).

The campaign, branded #RamadanNyaman, runs from February 18 to March 31, 2026. It is part of the customer experience strategy of XLSMART, which focuses on delivering relevant digital services during important national moments such as Ramadan.

The company stated that the initiative supports its vision of becoming the most loved company by customers by providing reliable, adaptive, and relevant connectivity.

Astiyanto Tri Muktiwibowo, Group Head of Marketing Segment at SMARTFREN XLSMART, said, “Ramadan is an important moment for customers to stay connected with their families and communities. As digital activities increase during Ramadan—from keeping in touch with others, accessing inspirational content, to spending quality time with family—SMARTFREN offers digital services and activities designed to ensure customers stay connected from dawn to dusk, whether at home or on the go. Through these various promotions and digital programs, we aim to provide a more comfortable internet experience and demonstrate our commitment to always being present and relevant for our customers.”

Double FUP and Bonus Quota Packages for Ramadan and Eid

During Ramadan until Eid al-Fitr, SMARTFREN offers several promotional packages under the #RamadanNyaman campaign.

The Double Untungnya Double FUP (Daily Usage Limit) packages include Unlimited 3 Days with FUP increased from 2GB to 4GB for IDR20,000, and Unlimited 3 Days with FUP from 1GB to 2GB for IDR15,000.

An Unlimited 14 Days package provides FUP from 1GB to 2GB starting from IDR50,000. Customers can also purchase a Double Quota package, increasing from 1GB to 2GB for IDR6,000.

The SmartPoin Nyaman loyalty program offers rewards such as discount vouchers from McDonald's and KFC, along with other merchants. Selected customers will also receive special Ramadan merchandise.

Data Rollover Feature and Interactive Digital Programs

In addition to promotional offers, SMARTFREN introduced a new feature that allows unused data quotas to accumulate for certain data package variants.

With this feature, unused quotas do not expire and can be carried over, enabling more flexible internet usage.

The company also presents digital programs and interactive activities, including inspirational Ramadan content, podcasts on togetherness, ngabuburit activities, and TAMASIA (Teman Rahasia SMARTFREN), a social experiment highlighting customer stories and experiences during Ramadan.

SMARTFREN stated that these initiatives aim to provide a connectivity experience that is seamless, valuable, and meaningful, while strengthening emotional connections with customers.

AI-Ready Network Strengthened for Ramadan and Eid Traffic

To ensure network readiness during Ramadan and the Eid homecoming period, XLSMART implemented several technological measures.

The company’s AI-Ready network can detect traffic spikes in real time and apply re-balancing solutions to maintain service quality.

Operational support includes maintenance and optimization teams on standby during the homecoming period, a 24/7 Network Operations Center, and centralized monitoring through the Customer Experience & Service Operation Center (CESOC).

These measures are intended to maintain service quality across all operational areas during Ramadan and Eid al-Fitr.

PHOTO: XLSMART

This article was created with AI assistance.

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