The Ministry of Communication and Digital (Kemkomdigi) and the Indonesian Ecommerce Association (idEA) announced the National Online Shopping Day (Harbolnas) 2025, scheduled from December 10 to 16 (10/12).

The government aims to reach IDR 35 trillion in transactions this year, with a focus on promoting local MSME products to support the growth of the national digital economy.

Government and idEA Coordinate Nationwide Campaign.

Special Staff to the Minister for Communication and Political Affairs, Arnanto Nurprabowo, stated that Kemkomdigi is coordinating with all stakeholders to ensure the Harbolnas campaign reaches the public widely.

“We are coordinating with idEA to publicize and socialize Harbolnas, which will run from December 10-16,” said Arnanto during a press conference at the Kemkomdigi office in Central Jakarta on December 9, 2025 (09/12).

Incentives and Programs to Promote Local Products

The government has prepared supporting activities and incentives to boost MSME participation throughout Harbolnas.

These efforts include campaigns to encourage buying domestic products, the Every Purchase Is Cheap (EPIC Sale) program, and transport sector discounts.

Arnanto emphasized that these measures aim to increase transactions for local products during the year-end period.

idEA Highlights Support for Domestic Products

The Indonesian Ecommerce Association (idEA) expressed appreciation for government support and confirmed readiness to run the annual campaign.

“During the six-day main period, we will offer greater promotions for local products,” said Hilmi Adrianto, Chairman of idEA.

Hilmi added that this initiative is expected to strengthen public interest in choosing domestic goods.

The event was also attended by Maroli J. Indarto, Director of Institutional Communication and Public Relations at the Directorate General of Public Communication and Media, Kemkomdigi.

PHOTO: ANTARA/MUHAMMAD ADIMAJA

This article was created with AI assistance.