MWX, the world’s first AI marketplace startup, has launched an AI training program for hundreds of micro entrepreneurs in Yogyakarta Special Region. The initiative aims to help these small business owners adopt artificial intelligence technology to enhance business efficiency, expand markets, and strengthen competitiveness in the digital economy era.

Collaboration Between MWX and Ministry of UMKM Empowers Local Businesses

This AI training is a collaboration between MWX and Indonesia’s Ministry of Micro, Small and Medium Enterprises (UMKM), targeting entrepreneurs under the guidance of the Yogyakarta Provincial Cooperative and Small Business Agency. Before the training, MWX conducted surveys to understand the real needs of micro entrepreneurs engaging in digital business.

Survey results revealed that 80% of micro entrepreneurs struggle with creating social media promotional content, 30% feel their digital marketing performance is suboptimal, and nearly 40% do not consistently maintain structured financial records.

Addressing Real Challenges Through AI-Powered Tools: Createwhiz.ai and Smartwhiz.ai

To address these challenges, the training employs two AI applications: Createwhiz.ai, which helps business owners generate digital content like photos, videos, and automatic captions for various social media platforms; and Smartwhiz.ai, an AI tool that recommends precise strategies and crafts comprehensive digital marketing campaign plans to boost online sales.

Yose Rizal, MWX’s founder and CEO, explained that these applications are part of the MWX marketplace ecosystem, which currently features more than 20 Indonesian-made AI tools addressing real UMKM needs — from marketing strategy and social media content creation to digital advertising, financial reporting, inventory tracking, and legal support for operations.

“‘Our vision is simple: to make AI technology an inclusive empowerment tool to help small entrepreneurs work smarter, not harder,’” Yose said in a press statement on Monday (20/10).

MWX’s Vision: Inclusive AI Marketplace Designed for UMKM Growth

MWX, a division of MediaWave, stands as the world’s first decentralized AI marketplace tailored for UMKM. It offers over 20 ready-to-use AI solutions covering business needs including content creation, digital advertising, financial reports, legality, and data analytics. MediaWave is a leading Indonesian company specializing in data analytics and AI.

AI as a Catalyst for Preserving Local Culture and Boosting Economic Empowerment

Tina Astari Maman, advisor to the Dharma Wanita Persatuan at the Ministry of UMKM, emphasized that AI is not a threat but a major opportunity for empowering the people’s economy. She acknowledged that many micro entrepreneurs traditionally view technology as complicated and expensive.

“However, through partnerships like this, we prove that AI can be simple, affordable, and directly beneficial to grassroots businesses,” she said.

Tina also highlighted that this training goes beyond technology to cultural preservation. “Yogyakarta is a city of culture and creativity. AI can help local entrepreneurs promote batik, culinary arts, and traditional crafts in modern ways without losing their cultural identity,” she added.

PHOTO: FREEPIK

This article was created with AI assistance.