Shopee Indonesia achieved a groundbreaking milestone during its 11.11 Big Sale campaign this year, as sales from local brands and small-to-medium enterprises (SMEs) surged by more than 7.5 times through the Shopee Live feature. This achievement highlights the increasing consumer preference for interactive shopping experiences that bring them closer to local products.

According to Monica Vionna, Shopee Indonesia’s Senior Director of Marketing Growth, this growth signifies a shifting trend among consumers who actively support local brands and SMEs. “This year, we observed heightened consumer interest in shopping for local brands and SMEs throughout the Shopee 11.11 Big Sale campaign,” Monica shared.

The Shopee Live feature played a critical role in driving these results. By combining interactive tools with exclusive programs, Shopee created a dynamic shopping ecosystem. This enabled buyers to directly engage with sellers in real-time, enhancing their understanding of products through live demonstrations and Q&A sessions. Monica emphasized that this inclusive approach not only boosted consumer trust but also facilitated the expansion of local brands into international markets.

During the 11.11 campaign, sellers utilizing Shopee Live saw significant growth. A prime example is Tenue de Attire, a men’s apparel brand. The company reported a 30-fold increase in transactions for items such as shirts and tops, which became consumer favorites during the campaign.

Shopee Live’s success lies in its ability to merge entertainment with commerce. Consumers benefit from real-time interaction and detailed product reviews, while sellers leverage these tools to showcase their offerings effectively. “The freedom to ask questions and receive immediate feedback creates a unique shopping experience that resonates with our users,” Monica explained.

Additionally, the 11.11 campaign was bolstered by substantial discounts and attractive deals, further incentivizing purchases. This dual strategy of competitive pricing and innovative technology positioned Shopee Live as a preferred choice for buyers.

Shopee remains committed to innovation to sustain this momentum. The company aims to continue empowering local brands and SMEs by fostering an inclusive and sustainable business environment. Monica expressed gratitude towards all stakeholders, including sellers, buyers, and partner brands, for their trust and collaboration in making this campaign a success.

BISNIS.COM