PT Pertamina (Persero), through the Pertamina Foundation, successfully held the Pertamina SMEXPO Regional Yogyakarta 2025 at Plaza Ngasem on 26–28 October 2025. The event involved 35 Pertamina-assisted Micro, Small, and Medium Enterprises (UMKM) and recorded transactions exceeding Rp2 billion from both retail and business-to-business (B2B) sales.

Rp2 Billion in Transactions Mark Strong Market Response

Vice President Corporate Communication PT Pertamina (Persero), Fadjar Djoko Santoso, stated that Pertamina SMEXPO reflects Pertamina’s real commitment to supporting UMKM in scaling up and reaching international markets.

“Pertamina continues to provide space for UMKM to grow, including through the SMEXPO event. The achievement of more than Rp2 billion in transactions and the involvement of buyers from abroad proves that Pertamina-assisted UMKM are globally competitive,” said Fadjar.

A total of 35 UMKM joined the exhibition and succeeded in entering international markets. B2B buyers came from Turkey, France, Japan, Portugal, and London, while domestic buyers included hotel businesses and batik entrepreneurs.

Global Buyers Secure Long-Term Commitments With Local UMKM

The event also strengthened business matchmaking to encourage sustainable business development through long-term sales commitments and expanded business networks both domestically and internationally.

Novita, owner of Agrominafiber, received a transaction commitment worth more than Rp600 million for banana fiber craft products from a buyer in London. Rizki Akbar, owner of Agro Santara Indonesia, secured over Rp900 million in commitments for cinnamon stick products from buyers in Turkey and France.

Yuni, owner of herbal beverage business Queen, signed a cooperation agreement with an international hotel chain in Yogyakarta to supply hundreds of liters of fresh jamu every month, with a turnover of up to Rp25 million per month.

Pertamina Foundation's Mentorship Strengthens UMKM Capacity

President Director of Pertamina Foundation, Agus Mashud S. Asngari, said the success of SMEXPO Yogyakarta was the result of Pertamina's consistent annual UMKM mentorship programs.

“This achievement is clear proof of the Pertamina Group’s success in mentoring UMKM, from strengthening their entrepreneurial foundation to preparing them for export markets through programs such as PFpreneur, UMK Academy, and Pertapreneur Aggregator,” explained Agus.

SMEXPO aligns with the Prabowo–Gibran Administration’s Asta Cita agenda, especially the third point: improving quality employment, promoting entrepreneurship, developing the creative industry, and continuing infrastructure development.

Interactive Exhibits, Public Services, and Stakeholder Support

Pertamina SMEXPO is an annual event designed to improve the quality and market access of Pertamina-assisted UMKM. The agenda includes exhibitions and capacity-building programs.

Aside from product showcases, SMEXPO in Yogyakarta also featured public activities such as cooking competitions, coloring contests, oil change services, and free health checkups. Pertamina also carried out a social initiative to repair public toilet facilities at Plaza Ngasem.

As appreciation for performance, Pelita Air awarded round-trip Jakarta–Singapore tickets to the two best-selling UMKM during the exhibition.

The event was supported by multiple parties, including Pertamina Patra Niaga (MyPertamina), Pelita Air, Pertamina Lubricants, Puskesmas Kraton Yogyakarta, and Bank Syariah Indonesia (BSI), which also participated with booths.

Pertamina, as a leader in the energy transition sector, remains committed to supporting the 2060 net zero emission target through programs that contribute directly to the achievement of Sustainable Development Goals (SDGs) and the implementation of Environmental, Social & Governance (ESG) principles across its operations.

PHOTO: PERTAMINA

This article was created with AI assistance.