Amartha, with 15 years of experience serving grassroots communities in more than 50,000 villages, has officially launched Amartha Financial (27/8).

This new entity, operating under PT Amartha Financial Group and its subsidiaries, recently received electronic money licensing from Bank Indonesia to expand its digital financial services.

Integrating International Best Practices with Local Innovations

Amartha has successfully combined global best practices, advanced digital technology, and hands-on learning in rural areas.

The company has supported over 3.3 million MSMEs across Java, Sumatra, Sulawesi, Kalimantan, and Bali Nusra, proving that purpose-built digital technology can drive rural economies effectively. This success laid the foundation for Amartha Financial’s establishment.

Andi Taufan Garuda Putra, Founder & CEO of Amartha, said during the launch event at Gedung Habitate, Setiabudi, Jakarta, “The economic potential of rural areas and communities is very large but has not been optimally realized. Through Amartha Financial, we now offer more complete digital financial services specifically designed for rural communities to promote financial inclusion and stimulate local economic growth. All Amartha Financial services are accessible via the AmarthaFin application, enabling users to make payments, invest, and access capital.”

Comprehensive Financial Solutions Tailored for Rural Needs

Amartha Financial’s subsidiaries provide a range of services, including productive funding for MSMEs, electronic money services (digital wallets), and multifinance services for MSMEs. All entities operate under regulatory supervision from the respective authorities.

In addition to core financial services, Amartha Financial facilitates zakat distribution, agency services, PPOB (Payment Point Online Bank), and other offerings through strategic partnerships.

The AmarthaFin app also offers investors the opportunity to fund rural MSMEs with competitive returns, bridging rural communities and investors both nationally and globally.

Driving Financial Inclusion: Insights from Industry Leaders

Rudiantara, President Commissioner of Amartha Financial, emphasized that innovation is key to accelerating financial inclusion in rural areas.

He stated, “Amartha proves that sustainable business growth can be achieved with integrity while providing real benefits to communities.”

Bank Indonesia’s Head of Inclusive and Green Finance Department, Anastuty K., highlighted the importance of financial inclusion.

She said, “Bank Indonesia consistently supports efforts toward national financial inclusion through policies and education programs targeting strategic groups, including women.”

Digital economy expert and Director of CELIOS Digital Economy, Nailul Huda, shared insights on Indonesia’s digital finance landscape:

“Data shows approximately 81% of Indonesians do not yet have full access to formal financial services. Financial inclusion remains low, especially in rural areas. OJK data reveals rural inclusion rates lag behind urban areas. Understanding rural community behavior and needs has driven innovation in local financial services, including by Amartha. This transformation can significantly boost economic growth at the grassroots level.”

Andi Taufan Garuda Putra stated, “The presence of Amartha Financial represents a commitment to advance grassroots segments inclusively and sustainably.

Going forward, we hope Amartha Financial’s technology opens more opportunities for millions of rural residents to access modern digital economies and connect with investors, enabling them to realize their potential, transform, and contribute more to collective progress.”

PHOTO: AMARTHA BANK

This article was created with AI assistance.