Shopee is the most visited online shopping website in Indonesia in 2025. A survey by APJII shows that 53.22% of internet users often visit Shopee. This means 1 out of 2 people who use the internet in Indonesia choose Shopee to shop online.

More People Choose Online Shopping in 2025

More Indonesians prefer shopping online than going to stores. A survey by Jakpat in January 2025 with 1,054 respondents found that people like to buy clothes, accessories, shoes, bags, home decorations, and electronics online.

They like online shopping because it is easier, saves time, offers many choices, and prices are cheaper with discounts and promotions.

Marketplaces Are Important in Indonesia’s E-Commerce

According to Cube Asia, Indonesia’s online shopping sales will reach $80 billion in 2025. About 71% of these sales happen on marketplaces like Shopee.

Other online channels make up 21%, and official company websites only get 7% of sales. This shows that marketplaces connect sellers and buyers very well.

TikTok Shop Is Growing Fast, Tokopedia and Lazada Behind

TikTok Shop is the second most visited e-commerce site with 27.37% of users. Tokopedia has 9.57% and Lazada has 9.09%. Blibli and Facebook Marketplace have less than 1% each.

Shopee and TikTok Shop are popular because they offer many promotions and have easy-to-use websites.

The APJII survey included 8,700 people from 38 provinces in Indonesia. It was done from April to July 2025 with face-to-face interviews. The survey has a small margin of error of 1.1%.

The Jakpat survey also supports these findings. Many people in Indonesia now prefer shopping online for many daily needs.

PHOTO: SHUTTERSTOCK

This article was created with AI assistance.