At the 2025 Mobile World Congress (MWC) Shanghai, Indosat Ooredoo Hutchison (IOH) and Transsion Holdings signed a strategic Memorandum of Understanding (MoU) aimed at accelerating digital inclusion in Indonesia.

This collaboration combines Indosat’s IM3 and Tri services with Transsion’s affordable smart devices to improve digital access, especially in rural and underserved areas.

Utilizing Transsion’s Nationwide Retail Network for Wider Reach

Indosat plans to extend its service coverage through over 10,000 Transsion retail outlets across Indonesia.

These outlets will serve as distribution points for Indosat SIM cards and offer access to a broader range of digital services.

Transsion devices will be pre-installed with Indosat’s myIM3 and bima+ apps, enabling users to easily manage data plans and access digital content from the start.

Introducing 0% Installment Plans and eSIM Options to Increase Affordability

The partnership will offer 0% installment plans to lower barriers to smartphone ownership and digital connectivity.

Bundled offerings will also include eSIM options, simplifying activation and service switching for users.

Addressing Digital Disparities in Rural Indonesia

According to the Indonesian Internet Service Providers Association (APJII), internet penetration in Indonesia reached 79.5% in 2024, but rural areas only saw 30.5%.

This partnership aims to provide broader access and improve digital connectivity quality in underserved communities.

Leadership Insights on the Strategic Collaboration

Vivek Mehendiratta, Chief Marketing Officer of Indosat Ooredoo Hutchison, said, “This collaboration represents a meaningful step forward in our efforts to empower every Indonesian with accessible, affordable, and relevant digital solutions”.

Benjamin Jiang, Vice President of Transsion Holdings, added, “Indonesia is a key strategic market for Transsion in Southeast Asia. By leveraging IOH’s strong local brand influence and combining it with our technological innovation and services, we aim to continue providing Indonesian consumers with high-quality, high-value smart products and digital experiences”.

The two companies also plan to explore future innovations including co-branded devices, expanded app integrations, and localized digital services.

PHOTO: INDOSAT OOREDOO HUTCHISON

This article was created with AI assistance.