Google’s I/O 2025 keynote demonstrated the company’s full commitment to artificial intelligence (AI) across various aspects of technology.

Instead of focusing on traditional products like Android and Pixel devices, Google introduced cutting-edge AI tools designed to reshape industries and daily tasks.

These innovations promise to revolutionize everything from online search and shopping to filmmaking and video calls.

1. Gemini AI Ultra: The Ultimate AI Subscription Plan

Google has introduced a premium subscription tier, Gemini AI Ultra, which offers exclusive access to high-end features and top-tier models. At $250 per month, this plan caters to professionals who demand the best from AI tools, such as filmmakers, developers, and creatives.

Users who opt for Gemini AI Ultra gain unparalleled access to Google’s most advanced AI technologies.

2. Transforming the Shopping Experience with AI

Shopping online can often feel overwhelming due to the vast array of choices. To address this, Google has integrated AI into its Search engine to make shopping easier and more personalized.

One standout feature is the AI-powered try-on mode, allowing users to upload a photo and virtually try on clothing.

Additionally, Google’s new agentic checkout function automatically handles purchases if the price matches the user’s desired criteria, offering a smoother, smarter shopping experience.

3. Beam: A New Era for Video Calls

Google’s Beam, a breakthrough in video calling, promises to eliminate the need for VR headsets by offering 3D call experiences.

Through a combination of AI, cameras, and microphones, Beam creates lifelike 3D video calls that make participants feel as if they are in the same room.

Although users must be seated in specialized booths, this immersive feature is poised to change the way businesses and individuals engage in video communication.

4. Veo 3: A Leap Forward for AI Video Creation

Veo 3, Google’s latest video generation tool, takes AI video creation to new heights. In addition to creating video clips, Veo 3 synchronizes sound and visuals, allowing for the inclusion of background sounds and dialogue.

This marks the end of the “silent era” of AI video generation, bringing a new level of realism to the art of video production.

The tool’s advanced capabilities open new possibilities for content creators and professionals in media production.

5. Flow: AI-Powered Filmmaking Tools for Creatives

Google has unveiled Flow, a groundbreaking AI tool designed for filmmakers.

This tool generates scenes, characters, and movie assets from simple text prompts, making it easier for creators to experiment with cinematic concepts without traditional production methods.

By streamlining scene creation, Flow has the potential to democratize filmmaking, offering advanced tools to both amateur filmmakers and industry professionals.

6. Gemini’s Artistic Evolution with Imagen 4

Gemini’s image generation capabilities have been significantly enhanced with the release of Imagen 4.

This updated model brings 2K resolution, improved fine detail rendering, and more accurate typography, pushing the boundaries of AI-generated art.

Whether for creating realistic imagery or abstract designs, Gemini’s Imagen 4 provides users with greater precision and creativity in their visual outputs.

7. Deep Think: Smarter AI Responses with Gemini 2.5 Pro

The latest version of Gemini, the 2.5 Pro, introduces a new "Deep Think" mode.

This feature enables the AI to consider multiple lines of reasoning before providing a response, ensuring more thoughtful and nuanced answers.

Though currently available to trusted testers, this enhancement marks a significant step forward in Gemini’s cognitive abilities, allowing it to process complex queries with deeper analysis.

8. Android XR: A Glimpse into the Future of Smart Glasses

At I/O 2025, Google provided a detailed look at Android XR, a new augmented reality (AR) platform for smart glasses.

Powered by Gemini, Android XR enables users to interact with their surroundings in innovative ways, from translating languages to guiding users to nearby locations.

The first devices, from partners like Samsung and Xreal, are expected to be available soon, showcasing Google’s continued push into AR.

9. Project Astra: Upgraded Mobile AI Assistant

Google’s Project Astra, an AI assistant that responds to visual input from the user’s environment, has seen notable upgrades. At I/O 2025, the assistant was demonstrated providing real-time assistance for fixing a bike and counteracting misinformation about surroundings.

With these updates, Astra’s visual recognition capabilities are now available on both Android and iOS, providing users with a more intuitive and interactive AI experience.

10. Gemini Canvas: A Tool for Creative Professionals

Finally, Google introduced an updated version of Gemini Canvas, a tool that now leverages advanced AI models to generate infographics, web pages, and even code from text descriptions.

This new capability, referred to as “vibe coding,” allows users to prototype software ideas and create content without needing specific coding knowledge.

Gemini Canvas is set to change how creative professionals and developers approach design and content creation.

PHOTO: THE VERGE

This article was created with AI assistance.