Polytron, a renowned national electronics company in Indonesia, marks its 50th anniversary in 2025 with a significant milestone: the launch of its first-ever electric vehicles, the Polytron G3 and G3+ (6/5).

Known for its diverse products, from home appliances to electric motorcycles, Polytron is now stepping into the electric vehicle (EV) market with the aim of making EVs more accessible to Indonesian families.

The Polytron G3+ comes in two colors, Midnight Black and Galaxy Grey, while the Polytron G3 is available in Aurora White and Twilight Blue. These models embody the company’s vision of SMART, LUXURY, and FREEDOM for its customers.

Meeting Consumer Demands with Affordable EV Ownership

Research reveals that cost, environmental impact, and comfort are the top three factors consumers consider when purchasing an electric vehicle.

A significant 73% of consumers prioritize cost, emphasizing the importance of affordability when investing in new technologies like electric cars.

Environmental awareness ranks second (47%), followed by comfort (44%).

To address these concerns, Polytron introduces the Battery-as-a-Service (BaaS) scheme, offering a cost-effective alternative to traditional EV ownership.

This innovative service allows consumers to own an electric vehicle without the upfront cost of purchasing the battery.

With lifetime battery warranties during subscription, this model offers greater flexibility, affordability, and peace of mind for EV owners.

Polytron's Commitment to Green Transportation

The launch of the Polytron G3 and G3+ aligns with Indonesia’s efforts to reach net-zero emissions (NZE) by 2060.

The government has committed to phasing out internal combustion engine (ICE) vehicles gradually by 2050, with the aim of improving air quality and reducing greenhouse gas emissions.

Agus Gumiwang Kartasasmita, Indonesia’s Minister of Industry, highlighted the importance of the automotive sector in the country’s economic growth.

He emphasized that, amid global climate change challenges, transitioning to environmentally friendly vehicles is crucial.

"After the successful launch of electric motorcycles, Polytron's foray into electric cars is a significant step forward in demonstrating the potential of Indonesia's automotive industry. It shows that we can produce high-quality vehicles, and the high domestic content level (TKDN) further reflects our progress in manufacturing capabilities," he said.

Smart, Luxurious, and Flexible: The Polytron G3 & G3+ Experience

The Polytron G3 and G3+ offer cutting-edge technology and comfort, ensuring a safe, enjoyable driving experience.

With 21 Advanced Driver Assistance System (ADAS) features, including Auto Parking Assist, Adaptive Cruise Control, Lane Departure Warning, and Blind Spot Detection, these vehicles provide a comprehensive suite of safety tools.

The vehicles also feature a 12.8-inch touchscreen connected to Android Auto and Apple CarPlay, with wireless phone charging capabilities.

Additionally, users can control various car functions via smartphone through the dedicated app.

Inside, the G3 and G3+ offer a luxurious and spacious cabin.

Premium materials, a panoramic sunroof, ambient lighting, and a sophisticated dashboard provide a modern and comfortable environment for both drivers and passengers.

A spacious trunk with a 1,141-liter capacity and an advanced audio system ensure that each journey is both convenient and enjoyable.

The flexible seating arrangements and features such as the Camping Mode and a 220V power output add to the vehicle's versatility, supporting various lifestyles and needs.

Affordable and Worry-Free EV Ownership

Polytron’s Battery-as-a-Service (BaaS) model ensures that consumers can enjoy an electric vehicle without worrying about the initial battery cost.

For those who prefer a more traditional ownership model, Polytron also offers battery purchase options with an 8-year or 180,000 km warranty.

The vehicles come with a 5-year or 150,000 km vehicle warranty, as well as a resale value guarantee of up to 70% after three years.

During the pre-order period from May 6 to June 11, 2025, Polytron is offering exclusive deals on the G3 and G3+, including a free wall charger and shopping vouchers. These offers are available through the Blibli platform.

Polytron’s Strategic Vision for the EV Market

Polytron’s Commercial Director, Tekno Wibowo, stated that the inspiration for the BaaS model came from the success of the company’s electric motorcycles, where the majority of consumers opted for battery leasing.

"The BaaS model allows us to make electric vehicles more accessible to a broader audience," said Wibowo.

This strategy is aimed at increasing the adoption of electric vehicles while catering to the daily mobility needs of Indonesian consumers.

PHOTO: POLYTRON

This article was created with AI assistance.