Bank Raya, a digital bank under BRI Group, became the main sponsor for the 50th anniversary of Taman Mini Indonesia Indah (TMII) at the “Pesta Rakyat Nusantara” event. The event, running from April 18 to 27, 2025, aims to attract over 200,000 visitors and symbolizes TMII’s transformation into a more inclusive, dynamic, and innovative cultural destination.

Bank Raya introduced cashless payment options to support the adoption of digital transactions. The bank ensured that various tenants and MSMEs were equipped with the tools to offer seamless transactions, making it easier for attendees to pay during the event.

Raya App and QRIS Enable Smooth Transactions for Visitors

Kicky Andrie Davetra, Business Director at Bank Raya, emphasized the bank’s full support for the event through the convenience of digital transactions. With the Raya App, visitors could use QRIS Bank Raya at selected booths, allowing merchants to process payments without the need for cash. This initiative aimed to enhance transaction speed and security for both visitors and vendors.

Cashback Promotions Boost Visitor Experience at TMII

To further enhance the visitor experience, Bank Raya offered several promotional deals, such as 50% cashback (up to IDR 15,000) at 30 food and beverage tenants, food trucks, Kidzania Go, Perdana Ria, and HMS Perfume. Visitors who opened a Bank Raya account at the booth also had the chance to receive special gifts, and those who deposited IDR 100,000 could access premium spots for the event’s peak activities.

Raya App Features Support Everyday Banking Needs

Bank Raya highlighted the range of features available within the Raya App, including Saku Raya, which provides options for budgeting, saving automatically, preparing for emergencies, collective savings, and business financial management. The app also enables users to perform essential banking tasks like buying mobile credits, paying bills, and making QRIS payments.

Raya App Growth Reflects Strong Digital Adoption

By December 2024, the Raya App reached approximately 1 million users, a 21% increase from the previous year. The app’s transactions grew by 127% year-on-year, further illustrating the growing adoption of digital banking services.

PHOTO: BANK RAYA

This article was created with AI assistance.