PT Bank Syariah Indonesia (Persero) Tbk launched the BSI Umrah Savings Account in Jakarta as a structured financial solution for Umrah planning (23/02).

The launch was attended by Sales and Distribution Director Anton Sukarna, Retail Banking Director Kemas Erwan Husainy, and SEVP Funding and Transaction Ida Triana Widowati.

The product introduction comes as Umrah interest rises sharply, particularly among younger generations.

In 2025, the number of Indonesian Umrah pilgrims exceeded two million, marking a 36 percent year-on-year increase.

Millennials and Gen Z Drive Growth in Indonesia’s Umrah Market

The growth trend coincides with long Hajj waiting lists and the strengthening halal lifestyle movement, positioning Umrah as part of religious tourism and modern lifestyle choices.

As the largest Islamic bank in Indonesia, BSI sees a shift in the Umrah market toward Millennials and Gen Z.

Younger customers are planning their spiritual journeys earlier, prompting the bank to promote financial education and structured planning approaches.

Anton Sukarna stated that this shift signals an opportunity for Islamic banking to deepen its role in the halal ecosystem.

“Halal lifestyle is now becoming a lifestyle, including Umrah and religious tourism. This is an opportunity for banks to facilitate or bridge the desire for worship with mature and secure financial planning,” he said.

Integrated Umrah Financial Planning with Low Initial Deposit

The BSI Umrah Savings Account is designed as an end-to-end solution, covering savings, Umrah package purchases, and transactions in the Holy Land using BSI Debit Mabrur.

The account can be opened with an initial deposit of Rp100,000 and has no monthly administrative fee.

It functions as a single account to manage all Umrah-related needs, linking pilgrimage intentions with financial capability.

The product is integrated with Umrah package purchases through the BYOND by BSI application.

Customers can access curated packages, flexible payment options, and promotional offers through the platform.

Strengthening the Hajj and Umrah Business Ecosystem

The product also aims to reinforce both business-to-customer (B2C) and business-to-business (B2B) ecosystems.

BSI collaborates with around 3,000 travel companies as strategic partners in managing prospective pilgrims’ funds and optimizing cash flow through its BEWIZE cash management service.

At the initial stage, BSI targets more than one million customers for the Umrah Savings Account.

As of December 2025, the bank recorded third-party funds (DPK) growth of 16.20 percent year-on-year to Rp380 trillion.

Low-cost funds (CASA) accounted for 61.62 percent, or Rp234 trillion, while savings grew 15.72 percent year-on-year to Rp162.63 trillion.

Anton said the initiative is expected to expand Islamic financial inclusion and serve as an entry gate into the broader Hajj and Umrah ecosystem, strengthening collaboration between Islamic banks, travel operators, and related businesses.

PHOTO: BSI

This article was created with AI assistance.

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