Brixton Motorcycles, the esteemed Austrian motorcycle brand, has officially launched its operations in India by delivering the first Brixton Cromwell 1200 to renowned actor R. Madhavan. This significant event underscores Brixton's commitment to the Indian market and highlights the growing enthusiasm among Indian motorcycling enthusiasts for the brand's offerings.

Brixton's Entry into India

In partnership with KAW Veloce Motors, Brixton Motorcycles has introduced four models to the Indian market: the Crossfire 500X, Crossfire 500XC, Cromwell 1200, and Cromwell 1200X. These models were officially launched in November 2024, marking Brixton's foray into India's burgeoning motorcycle segment.

R. Madhavan's Endorsement

Upon receiving his customized Cromwell 1200, which features a unique paint scheme and his son Vedant's name inscribed, R. Madhavan expressed his admiration for the motorcycle. He stated, "From the moment I saw the Cromwell 1200, I knew it was special. It's not just about the ride; it's about the experience, that nostalgia, and the statement it makes."

Brixton Cromwell 1200: A Blend of Classic Design and Modern Engineering

The Brixton Cromwell 1200 seamlessly combines timeless aesthetics with contemporary engineering. Powered by a 1,222cc twin-cylinder engine, it delivers 82 bhp at 6,550 rpm and a peak torque of 108 Nm at 3,100 rpm. The motorcycle boasts premium components, including KYB suspension, Nissin brakes, Bosch ABS, and Pirelli Phantom Sportcomp tires. Rider-centric features such as traction control, cruise control, an anti-theft key system, and a TFT display enhance the overall riding experience.

Strategic Partnership and Future Plans

Brixton's collaboration with KAW Veloce Motors aims to cater to the increasing demand for distinctive and high-quality two-wheelers in India. The partnership plans to establish a manufacturing facility in Kolhapur, Maharashtra, with an annual production capacity exceeding 40,000 units. This facility will focus on producing motorcycles ranging from 500cc to 1200cc, tailored to the preferences of Indian riders.

Market Positioning and Accessibility

With an ex-showroom price of Rs 7.84 lakh, the Brixton Cromwell 1200 positions itself as a competitively priced option in its segment, offering a blend of premium features and affordability. Interested customers can visit authorized MotoHaus dealerships across various cities, including Bangalore, Kolhapur, Goa, Ahmedabad, and Sangli, with upcoming dealerships in Jaipur, Mysuru, Kolkata, Pune, and Mumbai/Navi Mumbai. Test rides are available for Brixton's range of motorcycles, spanning from 500cc to 1200cc.

Conclusion

Brixton Motorcycles' entry into the Indian market, marked by R. Madhavan becoming the first owner of the Cromwell 1200, signifies a promising start for the brand in India. With its blend of classic design and modern technology, Brixton is poised to make a significant impact among Indian motorcycle enthusiasts.