Samsung and Google have raised prices for several affordable smartphones as RAM supplies become increasingly limited and put pressure on the technology industry (02/10).

According to an Engadget report, Google increased the price of the Pixel 10a by US$100, or about Rp1.79 million. Samsung also raised prices across its Galaxy A series, with increases ranging from US$30 to US$70, or about Rp537,000 to Rp1.25 million.

RAM Shortage Pushes Up Budget Smartphone Prices

The price increases come as the technology industry faces limited RAM supplies. RAM is one of the components needed to produce smartphones, and tighter supplies could increase device production costs.

The impact is visible in the latest prices from Samsung and Google, with several affordable smartphone models now costing more than their previous prices.

Samsung Raises Prices Across Galaxy A Series

Samsung's Galaxy A17 5G now costs US$270, or about Rp4.83 million, up from US$200, or Rp3.58 million. The smartphone had previously received a price increase in August.

The Galaxy A27 5G increased from US$350, or Rp6.26 million, to US$380, or Rp6.80 million.

The Galaxy A37 5G rose from US$450, or Rp8.05 million, to US$490, or Rp8.77 million. Meanwhile, the Galaxy A57 5G increased from US$550, or Rp9.84 million, to US$600, or Rp10.73 million.

The latest increase is Samsung's second price adjustment within a week. With the latest changes, the entire Galaxy A lineup is now more expensive than before.

Google Pixel 10a Price Rises in US and Canada

Google also increased the price of the Pixel 10a. The smartphone was previously launched in March at US$499, or about Rp8.92 million.

After a US$100 increase, the Pixel 10a now costs US$599, or about Rp10.72 million, in the United States.

The increase is larger in Canada. The Pixel 10a previously launched at 679 Canadian dollars, or about Rp8.52 million, but its price has now reached 849 Canadian dollars, or about Rp10.6 million.

RAM Supply Outlook Remains Uncertain

The future of RAM supplies remains uncertain. One more optimistic scenario is that increased RAM production in China could help improve supplies within about a year.

Another estimate suggests that RAM prices could remain high until 2030. If that situation continues, higher prices for affordable smartphones could become a longer-term issue for consumers.

PHOTO: SAMSUNG

This article was created with AI assistance.

We make every effort to ensure the accuracy of our content, some information may be incorrect or outdated. Please let us know of any corrections at [email protected].