Thailand recorded the highest online shopping rate in Asia, according to GWI and DataReportal data for the fourth quarter of 2025. The data shows that 69.1% of internet users in Thailand purchase goods or services online.

Indonesia ranked tenth on the list with 57.7%. Despite being in the last position among the top 10 countries, the figure indicates that more than half of Indonesian internet users are already accustomed to buying products and services through digital channels.

Thailand Leads the Regional Ranking

Thailand topped the ranking with 69.1% of internet users shopping online.

Malaysia ranked second with 62.1%, followed by China at 61.1%.

The United Arab Emirates recorded 60.4%, while the Philippines reached 60.1%. Türkiye followed with 60.0%.

Vietnam and South Korea each posted 58.3%. Singapore ranked next with 58.1%.

Indonesia completed the top 10 list with 57.7%.

More Than Half of Internet Users Shop Online in Indonesia

The data shows that online shopping has become a common activity among internet users in Indonesia.

With 57.7% of internet users making purchases online, more than half of the country's internet population already uses digital channels to buy goods or services.

Social Commerce and Digital Payments Support Online Shopping Growth

High online shopping activity across Asia is not only driven by major e-commerce platforms.

The growth is also supported by social commerce, live shopping, digital wallets, and free-shipping promotions that make the shopping process easier and more impulsive.

These factors have contributed to the increasing use of online shopping channels across the region.

Global Online Shopping Activity Remains Strong

According to the latest We Are Social report, around 56.1% of global internet users regularly shop online every week as of January 2024.

The report also notes that women are more likely than men to shop online frequently.

Among women, the largest share of weekly online shoppers comes from the 35–44 age group, at 62.3%.

The 25–34 age group follows closely, with 61.5% of women reporting that they shop online every week.

PHOTO: FREEPIK

This article was created with AI assistance.

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