Superbank launched Kartu Untung, its first gamified savings product developed in collaboration with KakaoBank, to strengthen customer engagement and the number of active users within its digital ecosystem in Jakarta (11/05).

The product launch is part of Superbank’s ecosystem-based growth strategy supported by its shareholders, including Grab, Emtek, Singtel, KakaoBank, and GXS.

Superbank Records More Than 1 Million Daily Transactions

Superbank stated that it currently has more than 6 million customers and processes over 1 million transactions each day. The bank said the growth reflects strong customer adoption and engagement across its digital ecosystem.

President Director of Superbank, Tigor M. Siahaan, said the company is seeing changing consumer behavior, especially among digitally connected generations seeking financial services that are secure, rewarding, and engaging.

“With an average of over 1 million transactions per day, we are seeing a shift in consumer behavior, particularly among digitally savvy generations who expect financial services that are not only secure and rewarding but also engaging. Kartu Untung is designed as a solution that combines financial discipline with a fun and interactive experience,” said Tigor.

Kartu Untung Offers Daily Cashback Rewards

Through Kartu Untung, customers only need to deposit Rp50,000 once to join a daily lucky draw program. Customers have the opportunity to receive cashback prizes of up to Rp1 million, which will be automatically credited to their main account.

Superbank said the product is designed to encourage saving habits while creating a more interactive and enjoyable financial experience for customers. The bank added that hundreds of customers can win rewards every day through the program.

KakaoBank Supports Product Innovation Development

Superbank stated that the collaboration with KakaoBank became an important foundation in developing Kartu Untung. The South Korean digital bank is known for using technology and gamification to increase customer engagement.

Chief Executive Officer of KakaoBank, Yun Ho Young, said innovation is important in maintaining customer trust in the digital era.

“Innovation is key to attracting and retaining customer trust in the digital era. Kartu Untung represents a tangible collaboration between KakaoBank and Superbank in combining the savings experience with enjoyable game elements, bringing financial activities closer to customers in a more engaging way. We are committed to supporting Superbank in delivering similar innovations in the future to drive broader financial inclusion in Indonesia,” said Yun Ho Young.

Superbank Focuses on Ecosystem-Based Growth Strategy

Superbank said the collaboration reflects the effectiveness of its ecosystem-based growth strategy with strategic shareholders. The company stated that it not only depends on organic growth but also adopts global capabilities to accelerate innovation and strengthen differentiation in a competitive market.

The bank added that the partnership with KakaoBank supports its long-term strategy to build a platform focused not only on transactions but also on participatory customer experiences.

Superbank stated it will continue optimizing its ecosystem with shareholders to expand its active user base and strengthen its position as a digital services bank focused on customer experience and sustainable profitability.

PHOTO: SUPERBANK

This article was created with AI assistance.

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