Samsung Electronics announced a global partnership with BTS WORLD TOUR ‘ARIRANG’ to introduce a new concert experience powered by Galaxy technology (27/03).

The collaboration aims to bring artists and audiences closer by enabling more immersive engagement during live performances.

Galaxy S26 Ultra Enables Fans to Capture and Share Concert Moments

The initiative highlights the role of the Galaxy S26 Ultra in capturing live concert experiences.

Samsung stated that the device allows audiences to record memorable moments and share them globally, extending the energy and emotion of performances into everyday life.

Samsung and HYBE Emphasize Shared Values of Connection

The partnership reflects shared values between Samsung and HYBE, the agency of BTS.

“Samsung believes that technology enriches everyday experiences,” said Stephanie Choi.

“Through this collaboration, Galaxy will serve as a bridge connecting artists and the audience, enabling people to experience concert moments more meaningfully and preserve and share those memories for longer.”

“Fans are at the heart of everything we do, shaping our music and journey together with us,” said Lee Jae-sang.

BTS THE CITY Seoul Features Galaxy-Powered Activities

The tour will begin in Goyang and continue in major cities worldwide through 2027.

An accompanying event, BTS THE CITY ARIRANG SEOUL, is being held in Seoul from March 20 to April 19.

The event includes Galaxy-powered experiences across key locations, such as interactive activities at Samsung’s Gangnam store.

Fans can take part in a stamp rally and create custom stickers using Galaxy AI-powered Creative Studio, with opportunities to receive limited-edition merchandise.

Samsung to Support BTS THE CITY Across Global Tour Stops

Following Seoul, BTS THE CITY will expand to other tour locations.

Samsung will participate throughout the program, supporting fan engagement through technology that enables self-expression and the capture of meaningful moments.

PHOTO: SAMSUNG

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