OpenAI has started testing ads in ChatGPT for logged-in adult users in the U.S. on the Free and Go subscription tiers (09/02). Higher tiers, including Plus, Pro, Business, Enterprise, and Education, will not show ads.

The company said ads aim to support broader access to AI by funding infrastructure and ongoing investment, while keeping ChatGPT fast and reliable. Users who prefer not to see ads can upgrade to paid plans or opt out in exchange for fewer daily free messages.

Ads Do Not Affect ChatGPT Answers

OpenAI emphasized that ads will not influence ChatGPT’s answers. Responses remain optimized to be helpful, and ads are always clearly labeled as sponsored and visually separated from answers.

During the test, ad selection matches topics in the conversation, past chats, and prior ad interactions. For example, a user searching for recipes may see ads for meal kits or grocery delivery.

Privacy and Safety Protections

OpenAI ensures advertisers do not access personal chats, chat history, memories, or personal details. Advertisers only receive aggregate metrics such as the number of ad views or clicks.

Ads will not appear for users under 18 or near sensitive topics such as health, mental health, or politics. The company is developing safeguards to prevent scams, misleading ads, or narrow targeting.

User Control Over Ads

Users can manage ads by dismissing them, giving feedback, deleting ad data, or adjusting personalization. Ad settings allow users to view ad history and control how ads are matched to them.

These controls are designed to give users meaningful choices while interacting with ChatGPT and exploring relevant products or services.

Exploring Business Opportunities

OpenAI is beginning to explore how businesses can participate in the ChatGPT experience. Over time, the advertising program may expand to include new formats, objectives, and ways for businesses to interact with users.

The company reassured users: “ChatGPT’s answers remain independent and unbiased, conversations stay private, and people keep meaningful control over their experience.”

PHOTO: OPEN AI

This article was created with AI assistance.

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