Sharp Indonesia closed 2025 with solid business results amid changing consumer behavior and a dynamic electronics industry (02/10). The company reported domestic sales of Rp11.9 trillion, achieving 102% of the previous year’s total, marking the highest sales in Sharp Indonesia’s history.

Market Leadership Across Core Product Categories

The growth was supported by strong performance in key product categories such as air conditioners, refrigerators, washing machines, TVs, audiovisual products, and small home appliances. Sharp maintained market leadership in several strategic categories, particularly energy-efficient products for modern households: ACs at 21.2%, refrigerators at 33.2%, and washing machines at 26.1%.

“Achievement in 2025 proves consumers’ trust in Sharp. Amid economic challenges and increasingly fierce industry competition, we are grateful to record positive growth and strengthen Sharp’s position in the national electronics market,” said Andry Adi Utomo, National Sales Senior General Manager of PT Sharp Electronics Indonesia.

Product Innovation Highlights

In 2025, Sharp introduced several new products, including the AQUOS Sense 10 and AQUOS R10 smartphones, large-screen TVs with local content compliance (TKDN), ACs with LED temperature displays, and household appliances designed to support practical and sustainable lifestyles. These innovations reinforce Sharp’s commitment to providing electronics solutions for residential, property, and urban family segments.

Marketing Strategies and Consumer Engagement

Sharp strengthened its marketing approach through 360-degree campaigns, integrating digital, public relations, branding activation, ATL initiatives, and sales programs across dealers, sub-dealers, and e-commerce platforms. A key collaboration with Sanrio, “Hello Comfort, where technology meets comfort,” aimed to expand brand reach and connect emotionally with young families and new consumer generations across major Indonesian cities.

“Going forward, Sharp will not only focus on sales but also on how we build long-term experiences and relationships with consumers through relevant innovation, services, and communication,” added Andry.

Commitment to Sustainability and Awards

Sharp’s dedication to sustainability was recognized in 2025 with multiple awards, including the Indonesia Green & Sustainable Companies Award, Indonesia Best Brand Award, Top Brand, Indonesia Customer Experience Award, and Indonesia PR of The Year and Brand Communication Excellence. These awards highlight Sharp’s consistent focus on ESG principles, product innovation, and sustainable business practices.

Strategic Plans for 2026

For 2026, Sharp Indonesia plans to strengthen domestic markets, introduce eco-friendly products, and expand branding and sales activities closer to consumers. The company is also exploring international opportunities, starting with exports of Indonesian-made ACs to Vietnam, targeting approximately 10% contribution by January 2026.

“With a strong foundation in 2025, we are optimistic that 2026 will be a year of even stronger growth for Sharp Indonesia, both in terms of innovation, market penetration, and contribution to the national electronics industry,” concluded Andry.

PHOTO: SHARP INDONESIA

This article was created with AI assistance.

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