Mebiso, a Surabaya-based startup, has emerged as a finalist for the prestigious IKMA Awards 2024, organized by the Directorate General of Small, Medium, and Various Industries (Ditjen IKMA). The recognition is part of the Startup4Industry program aimed at empowering small and medium-sized enterprises (SMEs) to scale up through technology-driven solutions. Among thousands of Indonesian startups, Mebiso secured its position in the top 20, showcasing its impact in the field of brand protection and AI-powered innovation.

Led by CEO Hesti Rosa, Mebiso specializes in trademark services, leveraging artificial intelligence to help businesses protect their intellectual property. Partnering with SMEs like Roiloka, an essential oil brand, Mebiso facilitates early trademark registration to secure exclusive rights, a crucial step under Indonesia's "first-to-file" principle. According to Hesti, timely registration provides not only legal protection but also a strategic advantage for long-term business success.

Beyond registration, Mebiso’s collaboration with Roiloka extends to brand activation initiatives like the "Roiloka Goes to Office" program in Malang and Makassar. These efforts enhance brand awareness while creating engaging content for social media and optimizing brand identity through product packaging, design, and storytelling. By helping SMEs refine their branding strategies, Mebiso contributes to their revenue growth and market presence.

At the Gebyar IKMA 2024 event, held from November 12–13 at Mall Kota Kasablanka, Jakarta, Mebiso showcased its flagship technology, the Trademark Analyzer. This AI-driven tool offers real-time trademark evaluations, allowing entrepreneurs to assess the success rate of their trademark applications. Attendees also had the opportunity to consult directly with Mebiso experts, gaining valuable insights into trademark strategies and protection.

Mebiso.com operates as part of the Beon Intermedia Group, catering to businesses seeking affordable and comprehensive trademark solutions. The platform offers end-to-end services, from pre-registration assessments to 24/7 active monitoring to prevent counterfeiting. By integrating technology into intellectual property management, Mebiso addresses a critical gap in SME support, empowering entrepreneurs to safeguard their innovations effectively.

The IKMA Awards celebrate excellence in SME innovation across various sectors, including fashion, food, and craft. Mebiso’s inclusion highlights the transformative role of technology in driving economic growth and fostering a resilient entrepreneurial ecosystem.

RRI