Grab has introduced new artificial intelligence features designed to assist both its merchants and drivers. These features are grouped into two core categories: AI Merchant Assistant and AI Driver Companion. The solutions are part of Grab’s expanding AI strategy, developed in collaboration with OpenAI and Anthropic.

Strengthened AI Partnership with OpenAI and Anthropic

The latest innovations extend Grab’s collaboration with OpenAI, which was first revealed in May 2024. In addition to OpenAI, Grab has partnered with Anthropic, an American AI startup founded in 2021. As part of the collaboration, Grab is also testing Claude, Anthropic’s latest large language model (LLM).

This marks a deeper integration of advanced AI tools into Grab’s ecosystem, with a shared focus on improving user experience across its services. The co-development of LLMs with these global AI leaders reflects Grab’s ambition to embed cutting-edge machine learning into its consumer and driver offerings.

How Large Language Models Power Grab’s AI Features

Large language models are advanced AI systems that can process, understand, and generate natural language text. LLMs interact with users as though they are holding a conversation with another person. This capability allows Grab’s AI solutions to deliver more intuitive and responsive experiences for users.

LLMs operate using machine learning algorithms, specifically neural network models called transformers. These networks allow the model to predict and generate text with high contextual accuracy, mimicking a deep understanding of human language. The effectiveness of an LLM depends heavily on the quality and size of its training data, which consists of massive and carefully curated text datasets.

Anthony Tan Introduces AI Innovations at GrabX

Grab’s Co-founder and CEO Anthony Tan, officially introduced the AI features at GrabX, an annual event launched by the company. The inaugural event was held at JW Marriott in Singapore on April 8, 2025. Anthony emphasized that the integration of AI marks a transformative shift in how Grab addresses everyday consumer needs.

“We are diving deeper into what matters to consumers every day. We are creating new ways for users to discover, explore, and connect with the world around them by leveraging the scale and strength of our ecosystem and the latest in AI technology,” said Anthony during his address.

AI-First with Heart: Grab’s Human-Centric AI Vision

According to Anthony Tan, Grab’s AI development is guided by a design principle the company calls “AI-First with Heart.” This philosophy places artificial intelligence at the center of Grab’s operational and product strategies while remaining focused on the end users.

“We place AI at the center of how we work and what we build, without ever forgetting who we are building it for,” Anthony added.

PHOTO: JAGATREVIEW

This article was created with AI assistance.