The collaboration between Indosat Ooredoo Hutchison (IM3) and DANA marks a significant step in the digital finance and telecom ecosystem. By enabling eSIM purchases and activation via DANA, this partnership enhances financial inclusion, simplifying cashless transactions for millions of users. The integration aligns with Indonesia’s cashless society vision, where fintech plays a crucial role in digital transformation.

Seamless eSIM Purchase with Digital Wallets

IM3’s integration with DANA eliminates the need for physical SIM cards and manual purchases, leveraging fintech solutions for a faster, secure, and contactless activation process. Users can purchase eSIMs directly within the DANA app, complete the transaction, and activate their mobile service instantly—bridging telecom services with digital payments.

DANA’s Growing Role in Digital Transactions

As one of Indonesia’s leading e-wallet platforms, DANA continues to expand beyond traditional financial transactions by offering telecom services, bill payments, and mobile top-ups. This strategic move strengthens the digital ecosystem, making telecom services more accessible while boosting the adoption of digital financial solutions.

Fintech-Driven Promotions: Encouraging Digital Transactions

To encourage users to adopt digital payments, IM3 and DANA offer special promo packages from March 1–31, 2025, reinforcing customer engagement in the cashless economy:

• 25GB for 30 days: Rp40,000 (from Rp50,000)
• 45GB for 30 days: Rp60,000 (from Rp75,000)
• 90GB for 30 days: Rp75,000 (from Rp100,000)

These exclusive discounts demonstrate how fintech-driven promotions stimulate mobile internet adoption while supporting seamless cashless transactions.

A Step Towards Indonesia’s Digital Economy

With fintech and telecom convergence, Indonesia moves closer to a fully digital financial ecosystem. The IM3-DANA partnership reflects a broader trend where e-wallets become a critical enabler for digital services, making mobile connectivity more accessible through financial technology innovations.

PHOTO: IOH.CO.ID

This article was created with AI assistance.