In today’s hyper-connected world, social media is a staple of daily life for billions. Recent data from Visual Capitalist reveals which countries top the charts in terms of average daily social media usage. Among the 5.22 billion active users globally, some nations surpass others, with averages exceeding three hours per day.

1. Kenya: 3 Hours 43 Minutes

Kenya ranks first, with its citizens spending an average of 3 hours and 43 minutes daily on social media. This figure underscores the nation’s high engagement levels, largely fueled by its young, tech-savvy population and growing internet penetration. Popular platforms like WhatsApp and Facebook dominate usage, fostering connections and supporting business growth.

2. South Africa: 3 Hours 37 Minutes

Close behind Kenya is South Africa, where users spend an average of 3 hours and 37 minutes each day. The country's social media activity is driven by a need for information, communication, and entertainment. South Africa’s digital landscape has also witnessed a surge in influencer marketing, further elevating engagement rates.

3. Brazil: 3 Hours 34 Minutes

In Brazil, over 84% of the population is active on social media, averaging 3 hours and 34 minutes daily. Messaging apps, particularly WhatsApp, dominate the digital scene, while the influencer industry continues to grow. Social media is a vital tool for both social and professional interactions in this vibrant digital economy.

4. Philippines: 3 Hours 33 Minutes

The Philippines is renowned for its digital connectivity culture, with users spending an average of 3 hours and 33 minutes daily. Platforms like Facebook and Messenger are integral to maintaining close family ties, reflecting the country’s strong emphasis on relationships and community.

5. Nigeria: 3 Hours 23 Minutes

Nigeria rounds out the top five, with users dedicating 3 hours and 23 minutes to social media daily. With over 65 million active users, Nigerians utilize social platforms for diverse purposes, from networking to business promotion, demonstrating the importance of digital spaces in everyday life.

6. Colombia and Chile: 3 Hours 11 Minutes

Colombia and Chile tie for sixth place, with residents spending 3 hours and 11 minutes daily. In Colombia, high social media usage contrasts with imbalanced internet penetration, highlighting the role of messaging apps in everyday communication. Meanwhile, Chile benefits from widespread internet access, making platforms like WhatsApp and Facebook essential tools for staying connected.

The data underscores the growing influence of social media in shaping modern lifestyles. From Africa to South America, the time spent on these platforms reflects cultural priorities, technological adoption, and evolving communication trends. As digital connectivity becomes even more integral, these numbers will likely continue to rise.