Bank Syariah Indonesia (BSI) has launched BSI Gold, a new exclusive gold bullion product aimed at strengthening Indonesia's Islamic finance sector while offering secure and transparent investment opportunities. In collaboration with PT Hartadinata Abadi Tbk, one of the leading gold manufacturers in the country, the product promises 99.99% purity and meets Indonesia’s national standards (SNI), with the added benefit of being certified Shariah-compliant by the Majelis Ulama Indonesia (MUI).

The launch event, “Golden Legacy: A Celebration of Timeless Luxury,” was held at the Fairmont Hotel Jakarta, where BSI introduced this new product designed to help customers diversify their assets amidst global economic uncertainties. According to BSI’s CEO, Hery Gunardi, BSI Gold is part of the bank’s commitment to growth, with the gold business now becoming one of the key drivers of the company’s expansion.

Gold has long been regarded as a safe-haven investment, and BSI Gold aims to provide both stability and profitability. It is available for purchase via the bank’s Cicil Emas program, allowing customers to buy gold in installments. Soon, the product will also be available digitally through BSI's digital platform, BYOND by BSI, providing a convenient and accessible option for customers across the country.

BSI Gold stands out for its focus on three key elements that are crucial for gold investors: trust, liquidity, and competitive pricing. These features are central to its appeal, ensuring that customers feel secure in their investment decisions. BSI also introduced a buy-back option, allowing customers to sell their gold back at transparent prices through the bank's branch network. Additionally, customers in need of quick liquidity can pawn their BSI Gold at over 700 Gadai BSI outlets, further enhancing the flexibility of this investment product.

The gold business has seen significant growth at BSI. As of September 2024, the bank’s total gold transactions had increased by 60.5% year-on-year, with Cicil Emas sales surging by 143%. This reflects a growing interest in gold as a reliable and accessible investment option in Indonesia. The introduction of BSI Gold aims to expand this trend and bring gold investments to a wider demographic.

Looking ahead, BSI is poised to leverage its digital platform to drive further growth. The bank targets a 60% increase in its gold portfolio by 2025. Hery Gunardi believes that digitalization will be a key enabler of this growth, providing customers with even greater convenience and security in their investment choices.

Sandra Sunanto, CEO of PT Hartadinata Abadi, emphasized the importance of their collaboration with BSI in advancing Indonesia’s gold industry. Hartadinata Abadi is committed to supporting the development of the gold ecosystem and ensuring that its gold products meet the highest standards of quality and security. With BSI Gold being the only product in the market that has been certified Shariah-compliant by the MUI, it offers a unique advantage in the growing market for Islamic finance products.

BSI Gold is more than just a product—it’s a strategic move to deepen Islamic finance in Indonesia and provide the public with a safe and transparent way to invest in gold. By combining innovation, security, and Shariah compliance, BSI is setting a new standard for gold investments in the country.