PT Bank Syariah Indonesia (Persero) Tbk (BSI) reported strong performance over the past four years, with 2025 showing nearly all key indicators achieving double-digit growth well above the industry average (12/02).

The bank’s results were supported by effective intermediation, ample funding, targeted financing, and contributions to government-aligned programs.

Digital Transformation and Strategic Branch Expansion Boost Customers

Ade Cahyo Nugroho, BSI’s Finance & Strategy Director, said at the Sharia Economic Forum in Jakarta that the bank’s performance also stems from optimizing its dual license as a Shariah bank with a unique Islamic ecosystem and its Bullion Bank license.

“Within the last eight months since BSI obtained its Bullion Bank license, gold business growth has surged over 100%,” he stated.

BSI’s research found that the main challenge for Shariah banks is maintaining physical presence and providing universally accessible products. To address this, over the past two years, the bank implemented a digital transformation strategy, including 5,000 ATMs/CRMs in public spaces, plus expanded EDC and QR payment systems in partnership with merchants.

Strategic physical branches in public areas aim to raise awareness and attract retail customers who prefer Shariah-compliant financial products. “Previously, Shariah banks were rarely visible in public places. If there was an ATM, it was in a branch. Now, BSI ATMs are in public locations or crowded centers,” Cahyo explained.

Gold Business Growth Driven by Bullion Bank License

The bank’s digital transformation and user-friendly Shariah products, including gold, have driven growth above industry standards. In 2025, BSI added 2 million customers, managing around 2 tons of gold bullion.

Gold is seen as an easy, universal, safe, and long-term Shariah-compliant investment. BSI combines technology and gold investment in its BYOND by BSI platform, allowing customers to purchase gold starting from Rp50,000 (around 0.02 grams). Cahyo emphasized this approach as a way to show that Shariah products are competitive, relevant, and accessible.

Social and Spiritual Services Strengthen Engagement

BSI also offers social and spiritual services for customers through partnerships with LAZNAS, enabling donations and charitable contributions. This approach differentiates the bank by providing both financial services and opportunities to do good.

Changes in public behavior toward halal lifestyles, Shariah-compliant finance, and the benefits of Shariah products have contributed to growth over the last decade. Supported by regulation and government backing, BSI targets adding 2 million more customers this year, Cahyo said.

PHOTO: BSI

This article was created with AI assistance.

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