PT XLSmart Telecom Sejahtera Tbk. (EXCL) has unveiled its business strategy for 2026, focusing on sustainable growth following its recent merger (28/12). CEO Rajeev Sethi and senior executives highlighted efforts to strengthen operational synergy and network quality.

Henry Wijayanto, Head of External Communications, said, “Integration efforts have proven to strengthen operational synergy and the network, resulting in improved quality and stability.”

Three Pillars of Growth: Mobile, Enterprise, and Home

XLSmart’s strategy is built on three main pillars: Mobile, Enterprise, and Home. The approach aims to ensure balanced growth across all market segments.

“Going forward, the company will continue to enhance service quality and customer experience, supported by these three pillars,” Henry stated.

Phased 5G Deployment Across 13 Key Cities

The company plans selective, phased expansion of its 5G network, focusing on economically active and strategic areas. XLSmart recently introduced blanket 5G coverage in 13 cities, including Denpasar, Badung, Surabaya, Gresik, Sidoarjo, Yogyakarta, Sleman, Balikpapan, Semarang, Kabupaten Semarang, Salatiga, Surakarta, and Makassar (24/7).

“XLSmart opens opportunities for measured 5G base station additions, considering spectrum readiness, traffic potential, and customer demand,” Henry added.

Innovation and Customer Experience as Market Drivers

XLSmart aims to expand market share through relevant product and service innovations. Initiatives include strengthening mobile service portfolios, integrated enterprise solutions such as IoT, cloud, and automation, and expanding home broadband services.

“The company also continues to improve digital services to strengthen customer loyalty and engagement,” Henry said.

Regulatory Support Key to Digital Transformation in Indonesia

The company emphasizes the need for fair and efficient industry regulation to support investment. This includes affordable spectrum costs, equitable allocation, simplified licensing, and a level playing field for operators.

“With proper regulatory support, the telecommunications sector can accelerate digital transformation, expand connectivity access, and drive investment in Indonesia,” Henry concluded.

PHOTO: KONTAN/CAROLUS AGUS WALUYO

This article was created with AI assistance.